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Research, refine, and rise in AI search with our complete toolkit

Uncover conversational prompts, build AI-driven briefs, and track your AI search visibility all in one place.

Learn more about Moz tools

Moz tools moz pro

Moz Pro: the all-in-one SEO and AI search toolkit

Moz Pro is the do-it-all SEO solution to help you rank higher, drive qualified traffic, and measure your brand’s presence in AI-generated answers.

Keyword Research
Keyword Research

Discover thousands of keywords to target along with Keyword Difficulty scores, accurate search volumes, and SERP analysis.

Competitive Research
Competitive Research

Identify competitors, keyword gaps, and link opportunities to improve organic share of voice, benchmark your presence in AI-generated answers, and outmaneuver the competition.

Link Research
Link Research

Get insight into any website’s authority and link profile in seconds, including linking domains, most valuable pages, anchor text, and Domain Authority.

Rank Tracking
Rank Tracking

Track the performance of hundreds (or thousands) of keywords across 170+ search engines.

Domain Overview
Domain Overview

Get a quick SEO snapshot dashboard for any domain. Gain measurable insight with metrics like Brand Authority and Domain Authority, along with ranking keywords and top backlinks.

Site Crawl
Site Crawl

Audit your site to find and diagnose technical SEO issues that may hurt your organic search rankings. Make sure your site is optimized with actionable recommendations.

Moz tools stat

STAT: the ultimate large-scale rank tracking platform

Whether you’re juggling multiple sites, millions of pages, or just a ton of keywords, STAT helps you unlock new opportunities, drive more revenue, and prove the value of your SEO efforts.

  • Daily analytics at scale

  • Get everything the 100-result SERP has to offer (plus its full HTML) in any location, on desktop and mobile, every day, for keyword counts that start in the thousands.

  • Outrank rivals and grow your market presence with powerful share of voice metrics and robust competitor tracking. Know who you’re up against and how you compare.

  • See exactly which SERP features appear in your space, and how much visibility they drive, so you can create the right content for the right keywords.

  • Understand your data from any angle. Group keywords into custom segments – no matter how granular – to surface precision insights for data-driven decisions.

  • Take your SERP data to go with one-click CSV reports, handy APIs, and pre-built Looker Studio connectors to fuel deep analysis and ambitious experimentation.

Moz tools moz local

Moz Local: the local SEO and reputation management tool

Whether you have one location or 10,000, manage business listings and reviews, report on performance and sentiment, and post to social media all from one easy-to-use platform.

  • Business listings management
  • Seamlessly create and manage your local business listings on Google, Facebook, and other relevant directories to help consumers find and choose your business(es) directly from Moz Local.
  • Monitor, read, and respond to customer reviews on multiple sites from a single dashboard.

  • Engage your audience and customers online with business news and promotional updates via directories and social platforms.

  • Show off your results with ease. Share the Visibility Index, sentiment, and online presence score reports with your teams and clients to keep them up to speed on current performance. Managed clients also benefit from advanced analytics and API access.

Moz tools api

Moz API: powering custom data solutions

Moz’s proprietary metrics have helped shape the SEO industry since 2004. Plug into the Moz API to build or enhance your custom data tools and dashboards.

  • Domain Authority
  • Predict the ranking power of link signals to a website with the original authority metric developed by Moz. Often imitated, never replicated.
  • Predict how well a specific page will rank in search results based on linking factors.
  • Measure brand strength at scale for thousands of sites at a time with Brand Authority, a revolutionary metric that measures a website’s brand strength on a scale of one to 100.

  • Assess the level of risk of links from specific subdomains with Spam Score, a Moz metric that represents the percentage of sites with similar features that have been penalized or banned by Google.

  • Understand the competitive landscape and power your link-building campaigns by accessing detailed link counts, link propensity scores, anchor text strings, and inbound links to a page.
or discover custom data solutions

Propel your business forward with Moz Data

1.25 billion
Keyword suggestions in Keyword Explorer
44.8 trillion
Links indexed by Link Explorer
100,000
Local business listings optimized with Moz Local
8 million

SERPs analyzed daily by STAT

Why marketers trust Moz Data & tools

Brian Gorman

Brian Gorman

VP of SEO at Go Fish Digital

“We have to prove the value of our work for enterprise clients. We can’t make decisions arbitrarily. They care about metrics, they care that our actions are backed by data, and they care about proof. STAT is great for that.”

Sean Pomory

Sean Pomory

Digital Media Specialist at Chesapeake Regional Healthcare

"Our Google Business Profile traffic has increased drastically over the past three years. Before we started this partnership with Moz, we were averaging about 30,000 views each month from local search. Now, it’s well over 200,000. Moz Local is the perfect solution for us.”

Alex Bruner

Alex Bruner

Founder at Intellitonic

"Presenting to clients is always challenging. Moz makes our team more effective when sharing data with clients, because everything is encapsulated in one dashboard. Moz has a lot of capacities to help clean up our data and present it in ways that are meaningful for clients, but still have the technical depth."

Laura Simis

Laura Simis

Director of Marketing at Hum

“We've been using Moz Pro since 2012, and it is the ONLY piece of software that makes the cut time and time again. It brings so much to the table for a smaller team that has to do a little bit of everything.”

Jason Nurmi

Jason Nurmi

Sr. Marketing Manager at Zillow

"Moz Pro gives us the data we need to justify our projects and strategies. It helps us track the ROI of our efforts and brings significant transparency to our industry."

Learn SEO from our experts

Attend MozCon
Attend MozCon

We're hitting the road in 2025! Join us in New York or London for this year's installment of our annual conference. Get cutting-edge insights from incredible speakers, and forge meaningful connections with industry peers at MozCon.

Learn more
Attend MozCon
Attend MozCon

We're hitting the road in 2025! Join us in New York or London for this year's installment of our annual conference. Get cutting-edge insights from incredible speakers, and forge meaningful connections with industry peers at MozCon.

Learn more
Get Certified with Moz Academy
Get Certified with Moz Academy

Learn SEO and upskill with self-paced, on-demand courses by the experts at Moz. From SEO essentials and local SEO to more advanced topics like technical SEO, get certified in a variety of focus areas.

Get certified
Get Certified with Moz Academy
Get Certified with Moz Academy

Learn SEO and upskill with self-paced, on-demand courses by the experts at Moz. From SEO essentials and local SEO to more advanced topics like technical SEO, get certified in a variety of focus areas.

Get certified
New to SEO?
New to SEO?

Read over 10 million times, The Beginners Guide to SEO is the industry’s leading resource for learning SEO.

Access the guide
New to SEO?
New to SEO?

Read over 10 million times, The Beginners Guide to SEO is the industry’s leading resource for learning SEO.

Access the guide
Get free SEO education
Get free SEO education

Start Learning! Whether you’re just getting started, looking for a refresher on building quality traffic, or diving into advanced SEO tactics, we’ve got you covered.

Visit the Learn Center
Get free SEO education
Get free SEO education

Start Learning! Whether you’re just getting started, looking for a refresher on building quality traffic, or diving into advanced SEO tactics, we’ve got you covered.

Visit the Learn Center

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