Keyword Gap

Research by site to identify top ranking keywords and gain competitive insights.
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Enter your URL
Enter up to three competitor URLs
Select a market
Discover your keyword opportunities

How to use Keyword Gap

Getting started

Enter your website URL and up to three competitor URLs.

Enter your website URL and up to three competitor URLs.

Use the Competitor Overlap graph to quickly identify keyword gaps and opportunities.

Use the Competitor Overlap graph to quickly identify keyword gaps and opportunities.

Further explore different keyword categories to build out your content strategy.

Further explore different keyword categories to build out your content strategy.

How to identify keyword and content gaps

Drop your domain and its top competitors into Keyword Gap to evaluate top keyword opportunities and the best-performing content in your space.

Read the guide

The guide to SEO competitor analysis

From identifying the real competition to analyzing keyword and link opportunities, you’ll learn how to leverage competitive intelligence for your SEO advantage.

Which of my competitor's keywords should I target?

In this Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target.