Getting started

Enter your website URL and up to three competitor URLs.

Use the Competitor Overlap graph to quickly identify keyword gaps and opportunities.

Further explore different keyword categories to build out your content strategy.
Drop your domain and its top competitors into Keyword Gap to evaluate top keyword opportunities and the best-performing content in your space.
From identifying the real competition to analyzing keyword and link opportunities, you’ll learn how to leverage competitive intelligence for your SEO advantage.
In this Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target.