Advanced SEO
What do you do after you've mastered Moz's SEO starter guide? The answer may be Advanced SEO.
Advanced SEO is simply any set of SEO techniques that require some degree of expert knowledge. It varies from person to person, but let's just say you probably won't master these in your first few months.
Advanced SEO typically involves technical concepts that are somewhat advanced, and/or a deeper understanding of the workings of Google's algorithm and are often employed by Professional SEOs. Anyone can master advanced concepts with the right strategic guidance and real life application.
Here, we've listed some of our favorite resources on advanced SEO, and you'll find the most recent blog posts below.
Professional’s Guide to SEO : Professional SEO strategy all in one place, with chapters written by SEO experts, including Pete Meyers and Tom Capper.
Advanced SEO Strategy : Your SEO is only as good as the strategy you've set. Learn how to craft a next-level SEO strategy that will work for your business and goals.
Working in SEO : What does it mean to work in SEO? Learn more about the skills you need to advance your SEO career with this final chapter of the Professional’s Guide to SEO.
20 SEOs Share Their Key Takeaways From the Google API Leaks : Discover expert insights from the recent Google API documentation leak with actionable strategies to help you become a better SEO strategist.
Game of Featured Snippets: How to Rank in Position 0
If two competing domains both have great, snipp-able results, how does Google choose one over the other? Larry Kim has an idea, and it has everything to do with your engagement metrics.
The Technical SEO Renaissance: The Whys and Hows of SEO’s Forgotten Role in the Mechanics of the Web
Technical SEO is more complicated and more important than ever before, while much of the SEO discussion has shied away from its growing technical components in favor of content marketing. Mike King makes a compelling case for exactly why and how a returned focus on technical SEO will rejuvenate and revolutionize the search game.
Is Your Camera the New Search Box? How Visual Intelligence is Turning Search Keyword-less
A storm of visual-centric technologies are coming together to point to a future of search that makes the keyword less… key. Purna Virji explains.
How to Use Search Analytics in Google Sheets for Better SEO Insights
There’s no reason to go over what is or why you should use Google Search Console’s most powerful data-powered tool, Search Analytics. As an SEO, whether you’re working in-house or handling many clients in an agency, you’ve likely been using this tool for a bunch of reasons. Whether it's diagnosing traffic and position changes, or finding opportunities for optimiz...
Penguin 4.0: How the Real-Time Penguin-in-the-Core-Alg Model Changes SEO
Penguin 4.0 has finally rolled out as a core part of Google's algorithm. In this Whiteboard Friday, Rand explains Penguin's past, present, and future, offers his analysis of the rollout so far, and gives advice for going forward (hint: never link spam).Level Up Your SEO Skills With Our Free Training
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![SEO Trek: The Search for Google RankBrain* [New Data]](https://moz.toolspire.one/images/blog/banners/57f2d27fe5c4d8.66879030_2021-03-30-235418.jpg?auto=compress%2Cformat&fit=crop&dm=1617148458&s=bbfbe99d77c384f8ac116eddb38723a2)
SEO Trek: The Search for Google RankBrain* [New Data]
Engagement is a huge but often ignored opportunity, and may be an important aspect of Google's machine learning algorithms. Larry Kim shares new findings to support the theory that these algorithms reward high user engagement.
Most SEOs Are No Better than a Coin-Flip at Predicting Which Page Will Rank Better. Can You?
Are you better than a coin at predicting whether one site will outrank another? Ranking factors are more complex than ever, and according to the results of a survey conducted by Will Critchlow, most seasoned SEOs could be bested by the flip of a nickel.
How to Appear in Google's Answer Boxes
Featured snippets are here to stay, and they're proving to be an important goal in the never-ending quest for rankings. In this Whiteboard Friday, Rand explains the 3 types of featured snippets and how you can best position yourself to grab those coveted spots in the SERPs.
Introducing Progressive Web Apps: What They Might Mean for Your Website and SEO
Progressive Web Apps are the next big thing when it comes to delivering a dynamite mobile experience. But what actually makes a PWA? Should you have one? And if you create one, how will you make sure it ranks?
Here’s How to Generate and Insert Rel Canonical with Google Tag Manager
In this article, we’re going to learn how to create the rel canonical URL tag using Google Tag Manager, and how to insert it in every page of our website so that the correct canonical is automatically generated in each URL.