How a Small Travel Blog Gained Topical Authority: A Case Study
Explore the journey of a small travel blog's rise to topical authority in this case study.
Keyword Research
Almost all SEO begins with keyword research. Understanding what people are searching for and how many people are searching helps form a solid content strategy.
Beyond the basics, keyword research encompasses many more advanced considerations, including SERP features, keyword search intent, competitive analysis, and even internationalization.
Read the latest Moz posts on keyword research. We’ve also included links to our most popular keyword research resources to help your SEO journey.
Keyword Research : Everything you need to get started with keyword research.
Keyword Research Learning Center : Our free keyword research learning hub. Here, we’ve gathered our top resources in one place.
How To Find A Competitor's Keywords : Find out what keywords your competitors are ranking for with this easy workflow.
Keyword Explorer : Want to dive in? Try our top-rated keyword research tool, with over 500 million keyword suggestions.
Find Striking Distance Keywords With Moz Pro : How to quickly locate, track, and label these keyword opportunities in Moz Pro in this Whiteboard Friday video
Build Your Keyword Tool with Python and ChatGPT: A Subreddit Insights Guide
Unlock Reddit's SEO goldmine with ease. This guide is for SEO pros, content creators, and marketers seeking to automate Reddit research using Python and ChatGPT.
How Google Changes Your Searches (A Study of 10,000 Queries)
Uncover the intricacies of Google's search result modifications, revealing how Google strives to understand and meet searcher intent beyond literal keyword matches.
Map Your Keywords to the Buyer's Journey and User Intent — Whiteboard Friday
Rejoice takes you through how to map your keywords to both the buyer’s purchasing journey and the relative user intent.
I've Optimized My Site, But I'm Still Not Ranking — Help! — Next Level
When all your hard work seems to be going nowhere, there might be a reason. Jo Cameron walks you through a list of things to check and accomplish to make sure your site can start ranking ASAP.
Diving for Pearls: A Guide to Long Tail Keywords - Next Level
Welcome to this refreshed installment of our educational Next Level series! Originally published in June 2016 this blog has been rewritten to include new tool screenshots and refreshed workflows. Together we’ll uncover keywords in the vastness of the long tail.
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Keyword Research Master Guide
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Guide to SEO Competitor Analysis
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Announcing the Keyword Research Certification: Create a Personalized Keyword Strategy
Focusing on your audience and using keyword data to your advantage will make for much more successful campaigns than if you were to focus on the typical desirable keywords. With that, we are so excited to announce the launch of our brand-new Keyword Research Certification from Moz Academy.
Metrics for Better Keyword Research — Whiteboard Friday
In today’s Whiteboard Friday, Tom explains some of the common mistakes SEOs make when doing keyword research that are easy to fix, many of which come from metrics like search volume, click-through rate, and difficulty.
How to Apply Semantic SEO to Different Niches
A semantic SEO strategy can help you to carve out a competitive advantage in SEO’s ever-changing landscape. Once you understand the principles, you can apply semantic SEO writing to any niche. In this post, Claire outlines some of the successful strategies she and her team at Boom have used across different types of sites, along with some insights into the results they have achieved.
Estimating Search Opportunity — Whiteboard Friday
Estimating the opportunities within your various SEO efforts is an important component of your analytics, not only to help determine where to focus your energy, but also to prove the potential value of your work to others. In today’s episode, Robin walks you through a good strategy for this all-important estimative work.
Uncover Your Most Valuable Keywords with Aira’s New Keyword Opportunity Estimation Sheet
When you have a list of keywords, it’s often tricky to know where you could potentially rank, what levels of traffic you can earn, and how this relates to conversions and revenue. To help, Dave walks you through Aira’s new Keyword Opportunity Estimation Google Sheet, which tries to answer these questions.
Why It's Getting Harder to Rank for Some Commercial Keywords (+ What You Can Do About It)
When the team at Brafton discovered they were being unseated in the SERPs for some commercial keywords by directories, they dug into the data to find out why and how it was happening.