Link Building
Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.
If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.
While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
The Beginner's Guide to Link Building : Everything you need to get started with link building.
The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.
Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.
The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!
Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!
Link Analysis Tool from SEOBook
Aaron Wall has put together a very impressive link analysis tool. Sadly, I don't have time to check it out personally, as I'm deep in tool building myself. However, his review of the tool is exceptional and walks thr...
A Few Thoughts on .edu Links
Once again, EGOL from SEOChat has sent in a contribution for SEOmoz.Good .edu links are getting harder to get thse days. Most professors are moving away from .html webpages and into cou...
What do Houses of Ill Repute and Link Buying have in Common?
Over at WebHostingTalk, a very popular forum in the web hosting industry, there's a thread about buying links vs. earning them. The advice tends towards a ...
Are Links Overrated?
Glengara posted at SEW asking whether Fantomaster's suggestion that on-page SEO was being ignored, to the detriment of rankings, was accurate. Several good responses illicited even more questions on the subject. I...
What a Good Link Request E-Mail Looks Like
I got the e-mail I've copied below today. It's probably the best link request example I've ever gotten. Even after realizing that it was probably an auto-generated and mass-sent e-mail, I considered responding to let him know I appreciated the kind words. People are always asking how to phrase their link request letters, so here's a sample: ...Level Up Your SEO Skills With Our Free Training
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Link Vault - A Tool for Link Building
As 3-way, 4-way and more-way linking has grown popular, particularly with the advent and overwhelming popularity of Shawn's Digitalpoint Co-Op Advertising Tool, other systems have popped up to attempt to create ...
Most Valuable Link Award
EGOL from SEOChat asked me to blog on the subject of the "most valuable link". The MVL award is something I think I'll blog on monthly and perhaps give...
The Speed of Link Growth
Many have surmised that un-natural link building is reponsible for ranking issues. This may very well be true, as much of the evidence I've been able to review on the issue of sites in Google's sandbox have displayed similiar features. Links have typically come in fast and furious at...