SEO Analytics
In theory, you could do SEO without measuring and reporting, but a solid grasp of analytics is essential to success. SEO analytics covers a wide range of topics, but often focuses on performance metrics around traffic, keywords, URLs, page speed, conversion rates, and more.
Beyond performance metrics, research metrics present another focal point of SEO analytics. This includes topics like keyword analysis, backlink research, and other areas to inform your SEO strategy.
Here, you can browse our top resources on SEO analytics, as well as find the most recent blog posts on the subject below.
SEO Analytics and Reporting : Check out our free SEO Learning Center where we've collected the top resources on analytics and reporting.
The Absolute Beginner's Guide to Google Analytics : The most popular website analytics platform in the world, Google Analytics is a must-know platform for all SEOs.
A Beginner's Guide to Google Search Console : A companion to any web analytics platform, Google Search Console offers a wealth of SEO information to webmasters.
When and How to Use Domain Authority, Page Authority, and Link Count Metrics : SEO metrics have a special place in analytics. Rand Fishkin shows you how to use these popular metrics correctly.
The Complete Guide to Direct Traffic in Google Analytics : This article covers a very specific niche topic, but also an important one! Learn why that direct traffic in your analytics platform isn't what you think it is.
Easing the Pain of Keyword Not Provided: 5 Tactics for Reclaiming Your Data
We've all become accustomed to seeing (not provided) instead of organic keywords, but many marketers are still wondering what to do without that data. Here are five tactics that'll get you back on track.
Treat Your Channels like a Soccer Team
Different marketing channels play different roles, and just as you wouldn't build a soccer team with only goal-scoring strikers, you shouldn't build a suite of marketing channels that focus solely on conversions.
Kyle Rush Reveals How the Obama Campaign Broke Every Online Fundraising Record: Free #MozCon Video
Watch Kyle Rush's full-length MozCon 2013 presentation for free on the conversion rate optimization and a/b testing that he did for Obama for America.
How to Calculate Share of Voice for Organic Search
In today’s post, I am going to be tackling a classic marketing measurement: share of voice. Share of voice is a way of measuring an amount of advertising presence or strength for a particular brand or product, or essentially: how much is our brand or product talked about compared to our competitors? The beauty of the internet is that we have a way of measuring how much we are being talked about, or what percentage of our audience’s attention we have.
How to Track the Online ROI of Offline Advertising
Tracking the success of offline marketing campaigns can be far more difficult than online campaigns, but it's equally important. Here are a few simple steps you can take to put that tracking in place.Level Up Your SEO Skills With Our Free Training
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5 Actionable Metrics To Track On Your Marketing Dashboard
The problem with Analytics is that there is too much data and most people don’t even know how to get started. Staring blankly at your visitor count may be interesting, but it’s not much use unless you can actually take action on it. One great way to reduce your procrastination and ensure that you actually use Analytics effectively is to set up a marketing dashboard.
How to Track PDF Traffic and Links in Google Analytics and Open Site Explorer
This tactic was actually shown to me by Jeremiah Smith (my brother) over at SimpleTiger. The need for this came about when one of our Healthcare Marketing clients needed to track the actual impact their PDFs were having on their organic search volume, and traffic in general.
Inbound Link Categorization Dashboard Redesign
The moment I lay my eyes on this Inbound Link Categorization dashboard (see image below) in Mitch Monsen’s post, Tools for the Ultimate SEO dashboard, I could hear the data screaming to be released from those pie charts....
Building Your Marketing Funnel with Google Analytics
Have you seen complete marketing funnels, but not been sure where to start building yours? In this post, John Doherty walks us through how to build a rudimentary full marketing funnel, from first touch to conversion, all with Google Analytics data.
A New Analysis of Google SERPs Across Search Volume and Site Type
One of the most common questions about this year's Search Engine Ranking Factors study is whether there are any differences in search results across queries with different search volumes and topic categories. This post dives into the data to find the answer.