Technical SEO
Traditionally, the phrase Technical SEO refers to optimizing your site for crawling and indexing, but can also include any technical process meant to improve search visibility.
Technical SEO is a broad and exciting field, covering everything from sitemaps, meta tags, JavaScript indexing, linking, keyword research, and more.
If you’re new to SEO, we recommend starting with the chapter on Technical SEO in our Beginner’s Guide. Below are the latest posts on technical SEO, and we’ve included a few top articles here.
On-Site SEO : What are the technical on-page factors that influence your rankings? Our free learning center will get you started in the right direction.
The Web Developer's SEO Cheat Sheet : This handy—and printable—cheat sheet is invaluable for anyone building websites. Contains several useful references that cover a ton of technical SEO best practices.
MozBar : This free Chrome extension is an advanced SEO toolbar that helps you to examine and diagnose several technical SEO issues.
The Technical SEO Renaissance : Is it true that technical SEO isn't necessary, because Google is smart enough to figure your website out? Mike King puts this rumor to rest, and shows you what to focus on.
Technical SEO: The One Hour Guide to SEO : Want a quick introduction to the basics of technical SEO? Our guru Rand has you covered—all in about 10 minutes.
Rewriting the Beginner's Guide to SEO: Redirection, Server, & Hosting Issues
I'm currently in the process of re-authoring and re-building the Beginner's Guide to Search Engine Optimization, section by section. You can read more about this project here. Redirecting Pages f...
How to Make a Spider Crawl Backwards
First off, we need to begin with the usual disclaimers and warnings -- not that they are necessarily necessary -- but just in case ... your mileage may vary, no claims made, use at own risk, don't try this at home, performed on a closed track with professional driver, and so on. And please note that these ideas are strictly conceptual, at least that I'm aware, and have not been te...
Choosing the Right CMS Platform for Your Website (from an SEO perspective)
The Question: I'm starting a new site and have no idea what I should do for software. Do I need to use a content management system, and if so, should I build my own or use someone else's? The Answer: It depends... I want to try taking a new tact with this blog post and give some direction about how to approach this issue. There's no way to tack...
Robots Exclusion Protocol 101
<p>The Robots Exclusion Protocol (REP) is a conglomerate of standards that regulate Web robot behavior and search engine indexing. Despite the "Exclusion" in its name, the REP covers mechanisms for inclusion too. The REP consists of</p><ol><li>The original REP from <a href="http://www.robotstxt.org/orig.html">1994</a>, extended <a href=&qu...
12 Ways to Keep Your Content Hidden from the Search Engines
Here at SEOmoz, we're usually talking about how to make your content more visible to the search engines. Today, we're taking a different direction. It may seem unusual, but there are plenty of times when content on your website needs to be protected from search indexing and caching. Why? Many reasons: Privacy Duplicate Content Issues Keyword Cann...Level Up Your SEO Skills With Our Free Training
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A Comprehensive Guide to Hidden Text & Search Engines
Hidden Text is one of the challenges faced by webmasters and search engines. Spammers continue to use hidden text to stuff keywords into their pages for purposes of artificially boosting their rankings. Search engines seek to figure out when spammers are doing this, and then then take appropriate action.For the average every day webmaster, one challenge is that there are many ways to c...
Me vs. Web Developers: How Do We Get on the Same Page?
Since I have been working at "place company name here", specialising in search marketing I have been constantly in battle against the web developers. (still a newbie, I am mostly a web designer needing to learn about SEO, so i got a job in online marketing)For two years the website has been in development and since I joined the company 5 months ago, we are still unable to do th...
How to Deal with Pagination & Duplicate Content Issues
This post has been a long time coming - there's a definite need to address internal duplicate content issues in an intelligent, simple, illustrated manner. I'm hoping that you'll be able to show this to the boss (or, more likely, the engineering team) and help them achieve that critical "AHA!" moment required for all true progressive changes. Fundamentally at issue is the crea...
If Your Page Ranks Well, You'd Better Be Messing With It
One of my favorite Canadians in search (there's so many, don't make me choose!), Andrew Goodman, pointed me to a post by Jamie Roche of iMedia Connection - A ReDesign Worthy of Google De-listing. Mr Roche (who works with the supafly ...
Computer Programming, Particularly Web Development, Is An Excellent Career Choice
A writer at the blog, Half Sigma, recently authored a post entitled - Why a Career in Computer Programming Sucks. I haven't taken the bait on one of these in a while and figured I'd throw in my two cents on why this obviously intelligent, articulate and experienced fellow doesn't what the @#$%! he is talking about. Let's first review his primary arguments: 1. Programming experience...