Technical SEO
Traditionally, the phrase Technical SEO refers to optimizing your site for crawling and indexing, but can also include any technical process meant to improve search visibility.
Technical SEO is a broad and exciting field, covering everything from sitemaps, meta tags, JavaScript indexing, linking, keyword research, and more.
If you’re new to SEO, we recommend starting with the chapter on Technical SEO in our Beginner’s Guide. Below are the latest posts on technical SEO, and we’ve included a few top articles here.
On-Site SEO : What are the technical on-page factors that influence your rankings? Our free learning center will get you started in the right direction.
The Web Developer's SEO Cheat Sheet : This handy—and printable—cheat sheet is invaluable for anyone building websites. Contains several useful references that cover a ton of technical SEO best practices.
MozBar : This free Chrome extension is an advanced SEO toolbar that helps you to examine and diagnose several technical SEO issues.
The Technical SEO Renaissance : Is it true that technical SEO isn't necessary, because Google is smart enough to figure your website out? Mike King puts this rumor to rest, and shows you what to focus on.
Technical SEO: The One Hour Guide to SEO : Want a quick introduction to the basics of technical SEO? Our guru Rand has you covered—all in about 10 minutes.
Aren't 301s, 302s, and Canonicals All Basically the Same? - Best of Whiteboard Friday
The answer is unequivocally no. In this fan-favorite Whiteboard Friday, Dr. Pete explains how bots and humans experience pages differently depending on which solution you use, why it matters, and how each choice is treated by Google.
How to Make a Technical SEO Recommendation
After you've put in the work with technical SEO and made your discoveries, there's one thing left to do: present your findings to the client and agree on next steps. Benjamin Estes presents his framework for making technical recommendations to clients and stakeholders to best position you for success.
How to Deliver JSON-LD Recommendations the Easy Way
When you work with large clients whose sites comprise thousands (or hundreds of thousands) of pages, it's a daunting task to add the necessary markup. In today's Whiteboard Friday, we welcome Sergey Stefoglo to share his framework for delivering JSON-LD recommendations in a structured and straightforward way.
How to Monitor Hreflang Performance With Dynamic Tags in STAT
Telling a valuable story about complex code, one that will resonate with clients, is no easy feat. But dynamic tags in STAT help transform all that data into easily digestible narratives.
How to Strategically Think About Technical SEO
Have you considered that the way you think about technical SEO could be hindering or helping your success? Ben Estes shares his agency's tried-and-true framework for tackling technical SEO quandaries strategically.Level Up Your SEO Skills With Our Free Training
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How to Crush Your Competitors With TF-IDF
Learn how you can easily apply this technique to your SEO game and see fast results.
SEO & Progressive Web Apps: Looking to the Future
Until recently, it’s been too easy to get away with not understanding the consequences and opportunities posed by PWAs and service workers.
Visualizing Speed Metrics to Improve SEO, UX, & Revenue
With increasing benefits to SEO, UX, and customer loyalty that inevitably translates to revenue, there are more reasons than ever to both focus on site speed and become adept at communicating its value to devs and stakeholders. Sam Marsden takes us point-by-point through how Google understands speed metrics, the best ways to access and visualize that data, and why it all matters.
An SEO’s Guide to Writing Structured Data (JSON-LD)
This guide will help you understand JSON-LD and structured data markup. Go beyond the online generators and prepare your web pages for the future of search!