Whiteboard Friday
Howdy Moz fans! Welcome to Whiteboard Friday, the longest-running and most popular SEO video series. Featuring industry experts as guest hosts who share their hands-on SEO experience working with agencies, businesses, and consultancies. Each weekly episode delivers actionable SEO training to help you advance your career and master digital marketing.
Browse our curated favorites or check out the latest episodes below to stay on top of SEO best practices.
Brand Entity and SEO : Learn how to transform your brand from a digital unknown into a recognized entity in Google's Knowledge Graph.
The Value of SEO Beyond Traffic and Leads : Discover why SEO should be viewed as your website's foundation rather than a set-and-forget tactic, and learn to communicate its full business impact.
Top SEO Tips for 2025 : Chima shares essential strategies for navigating SEO in an AI-driven landscape, helping you adapt and thrive in this transformative year.
What SEOs Need to Know About Topic Modeling & Semantic Connectivity
By mapping relationships between entities, Google is often able to know what we meant to search for, even if we weren't great at articulating it. In today's Whiteboard Friday, Rand explains what SEOs need to know about that process.
Is It Possible to Have Good SEO Simply by Having Great Content
Is it possible to perform well in search rankings by simply producing good content? The answer and Rand's explanation are detailed in today's Whiteboard Friday.
Scaling Geo-Targeted Local Landing Pages That Really Rank and Convert
How can we target and rank for local searches when our organizations don't have physical locations in those places? In today's Whiteboard Friday, Rand walks us through a few different options with a focus on user intent.
How to Acquire Anchor Text-Rich Links Without Resorting to Spam or Manipulation
How can we earn links with exact match anchor text without raising red flags? In today's Whiteboard Friday, Rand explains a few ways that might work well for you and your organization.
How Some Companies Succeed at Converting Visitors yet Fail to Earn Great Customers
Not everyone who converts ends up being a happy customer, so why are we focusing so narrowly on conversions? In today's Whiteboard Friday, Rand broadens our perspective to help us focus on what customers are actually looking for.Level Up Your SEO Skills With Our Free Training
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How Google is Connecting Keyword Relevance to Websites through More than Just Domain Names
Google is drawing connections between semantic concepts and brand names, and it's affecting SERPs. In today's Whiteboard Friday, Rand explains that process, offering tips on how we can help make sure our own brands are included.
Teach Google About Your Entities by Using Topical Hubs
We don't need to create heaps of pages to target long-tail keywords. In today's Whiteboard Friday, Moz associate (and long-time community member) Gianluca Fiorelli explains how we can use topical hubs and an entity-based approach to tell Google about connections it might otherwise have missed.
Keyword Research and Targeting Without Exact Match
Google recently removed the ability to target exact match keywords in AdWords. In today's Whiteboard Friday, Rand tells us what that means to marketers performing keyword research, offering tips for the most effective approaches going forward.
Customer Journey Maps
The experiences our customers have throughout the buying process are windows into the effectiveness of our businesses, and in today's Whiteboard Friday, MozCon 2014 speaker Kerry Bodine shows us how to capture them through customer journey mapping.
Link Echoes (a.k.a. Link Ghosts): Why Rankings Remain Even After Links Disappear
Everyone knows what happens when a page earns new links from high-quality sites: Rankings improve. What happens when those links disappear, though? In today's Whiteboard Friday, Rand explains that the answer isn't what we might think.