The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO, GEO, and digital marketing skills.
Are Keywords Really Dead? An Experiment
Keywords or concepts? Wondering about what works in the now, Sam Nemzer devised an experiment to discover what the SERPs have to reveal about how Google interprets different yet synonymous keyword phrases.
Why You Need to Find All Your NAP Variations Before Building Local Citations
Citation consistency got you down? It's one of the most important local search ranking factors, but it can be an overwhelming task to find inconsistencies, and it's often easy to create accidental duplicate listings. In today's guest Whiteboard Friday, Darren Shaw, founder of Whitespark and recent speaker at MozCon Local, outlines a foolproof way to discover all your NAP variations to prepare for proper citation building.
The Brand Halo Effect: Does Brand Awareness Impact Organic Search Rankings?
How much weight does brand carry in the SERPs? It might be more than you think.
The Brand as Publisher Masterplan - Reinventing Content Marketing for the Next Decade
Content marketing is big business, but are brands taking it far enough? Here Simon Penson argues that Brand as Publisher is the next step.
How to Create Content That Earns Engagement, Trust, and Loyalty for Your Brand
Content is meant to support your marketing efforts; it shouldn't define them. Ronell Smith talks about the goals you shouldn't be setting for your content marketing efforts, the ones you should focus on, and the best ways to get started on the road to brand loyalty.Level Up Your SEO Skills With Our Free Training
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10 Simple Steps for Creating a Blog Your Readers Will Adore
The keys to making your blog a success is knowing who'll be reading it and what they desire in the way of content.
How & Why to Build a Basic Gantt Chart for Almost Any Project
If you're not using Gantt charts to frame your projects, now's the perfect time to start. A relatively easy way to boost team collaboration and help you win clients, using Gantt charts in your projects is actually far simpler than many people think.
How Google's AMP Will Influence Your Online Marketing
Accelerated Mobile Pages are a big new change in mobile search. Get the low-down on just how they may positively and negatively affect your online marketing practices.
Here’s How to Combine Storytelling and Data to Produce Persuasive Content
Ever thought about what really sticks out in your audience's minds? Hint: it's not the hard facts alone. Combining data and storytelling can make your brand's content stick out in a meaningful way; Nichole DeMeré shows you how in today's post.
The App Store Optimization Checklist: Top 10 Tips
The world is going mobile, and those apps ahead of the curve in ASO and app indexing trends will be those that nab market share from traditionally web-dominated search results. Ashley Sefferman will help you get ahead of the pack with these 10 awesome tips to check off your app optimization list.