The Moz Blog

Advanced Local SEO Competition Analysis

Competition in local search is fierce. While it's typical to do some surface level research on your competitors before entering a market you can go much further down the SEO rabbit hole. In this article we will look at how you can find more competitors, pull their data, and use it to beat them in the search game.

How Google May Use Searcher, Usage, & Clickstream Behavior to Impact Rankings

The amount of data Google has about our habits on the web is absolutely astounding. In today's Whiteboard Friday, Rand explores the implications of a recent patent, offering views into how they might be using that data.

How to Rid Your Website of Six Common Google Analytics Headaches

If Google Analytics was failing to report data correctly, would you be able to recognize and rectify the problem? After reading this post you will.

How to Build Links in Person

A relationship-based approach to link building can be so powerful. By connecting with site owners on a personal level, you can start creating a positive association between you and the content you share. Start thinking of a link as something that's given online by a real live person who also exists outside the internet, and you can move from being a link builder to being a relationship builder. Plus, you might make a friend.

What to See, Do, and More at MozCon 2015 in Seattle

One of our favorite things about MozCon is introducing all of you to Seattle. We love our city, and besides three days of marketing learning, we also host three night events and facilitate other fun events.

Case Study: How Using Color Psychology Improved Our Website

Is it time to test your website's calls-to-action? The results will almost certainly surprise you.

Why ccTLDs Should Not Be an Automatic Choice for International Websites

When it comes to the creating the best domain structure for international websites, the information is frequently cloudy and varied, and most authorities recommend using ccTLDs. Is that really beneficial, though? Liam Curley is here to clear things up.

Your Daily SEO Fix: Week 5

This is the fifth and final round-up of our 1-2 minute video tutorials to help you get the most out of Moz's tools. One last time, welcome back to your Daily SEO Fix!

The Alleged $7.5 Billion Fraud in Online Advertising

Online advertising is often based around the idea of an "impression," but few of us actually know what that means. We assume it means some sort of interaction with a human being, but as it turns out, we're quite wrong. Today we dive into some staggering statistics with Samuel Scott.

How to Estimate the Total Volume and Value of Keywords in a Given Market or Niche

With the right combination of data, we can get a great sense for the relative value of keywords within certain markets/niches. In today's Whiteboard Friday, Rand shows you how.

How Winning an Award Helped Us Refine Our Outreach

Is your outreach falling on deaf ears? Use these tips to add some oomph to your messages and get your emails returned.

The Colossus Update: Waking The Giant

June 16, 2015 marked one of the hottest days on MozCast. Was this a change in Google's HTTPS algorithm, or the aftershock of waking the Wikipedia giant?