The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO, GEO, and digital marketing skills.
What Kind of Content Gets Links in 2012?
Back in 2009, Casey Henry wrote two of the greatest posts ever on SEOmoz - What Makes A Link Worthy Post - Part 1 and What Makes A Link Worthy Post - Part 2. Since we’re getting close to three years since those posts went live, and the SEO world has changed considerably, some of us thought that it was about time to pull some new numbers and see how the community has changed in regards to what people link to.
Are SEOs Destroying Small Businesses? A Penguin Story
But what do you think? Will today's linkbuilding strategies last? Are SEOs who use these tactics likely to cause their clients to get penalized? And more importantly, are poor quality SEOs destroying small businesses?
The Anatomy of a Link Building Hack Day
The “hack day” is a popular and effective practice used by developers and designers alike to quickly ship new products with minimal administrative overhead. In this post, I'll walk you through the steps we take at Distilled when hosting our hack days and help you apply them to your own business.
Google's EMD Algo Update - Early Data
Google announced an "upcoming" algorithm change targeting low-quality Exact-Match Domains on 9/28. Data from MozCast indicated the change did hit on 9/28 - I break down the data, along with some of the sites impacted.
Using AdWords Data for SEO: Unlocking the Ultimate Keyword Research Treasure Trove (Arrrgh!!)
Ahoy, SEOmoz UGC blog lubbers! Great SEO always starts with great keyword research – unfortunately, getting high-quality, actionable keyword data can sometimes be challenging for seve...Level Up Your SEO Skills With Our Free Training
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Getting The Most Out of Schema.org Microformats
Properly using microformats is the best thing since sliced bread for an enhanced search display. There are SEO murmurs that sites without microformats will soon be left in the dust in the SERP display. Both Google and Bing have both introduced new tools in the Webmaster repertoire that help monitor and troubleshoot issues the microformats. I am not going to delve into the all the individual...
How Many SEO Consultants Actually Know What They're Talking About?
As an industry, SEO is constantly battling the bad rap of being tactless and unethical. We decided to take a true, calculated look at the quality of today's SEO consultants by going "undercover" and conducting a study to find out where all of this negative noise was coming from.
Seventeen Ways To Improve Your Blog - Case Study
Blogging is tough these days. It's a crowded realm with a staggering amount of people in the game. With so many competitors, how will you get your blog to stand out from the crowd? Check out these tips for a solid foundation.
Searchlove: Upcoming Conferences and a Free Video
The Distilled Searchlove conferences are coming up in London and Boston in just over a month. Will Critchlow discusses the exciting new speaker lineup, PRO Perks for SEOmoz community members, and a special bonus video you can watch immediately to get you geared up for Searchlove!
How to Prepare for Author Rank and Get the Jump on Google
If you're like me and you have your finger on Google’s pulse on a daily basis, you’ve undoubtedly heard of Author Rank. However, I honestly don’t think it’s received its due attention and if you were AFK for a few days or don’t have the option to be “jacked into the feed”, you may have missed it entirely.