The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO, GEO, and digital marketing skills.
Penguins, Pandas, and Panic at the Zoo
In the aftermath of Google's Penguin update, there's no shortage of panic. Like any algorithm update, you need to assess the damage - here are some dos and don'ts to keep you from making a bad situation worse.
Drive Failures Affecting Some Customers' Rankings and Reports
Late Sunday night through Monday, the harddrives responsible for most of our rankings system failed. ...
Selling SEO is Link Building but with Human Links
As SEO specialists we sometimes forget that selling SEO to potential clients is nothing more than building links. The difference is that we need to actually talk to someone, a living, breathing body that will ask questions, ponder, and sometimes become a great client. Selling SEO services to business owners and managers is a manageable and systematic process once you know what it is you are really doing. And what you are doing is just building “Human” Links.
Moz's $18 Million Venture Financing: Our Story, Metrics and Future
Today is a good day. Whether you're employed at Moz, a fan of what we've built, a Seattle-startup supporter or even tangentially involved in the field of web marketing, there's reason to celebrate. After 5 years of organic growth (from our initial funding in 2007) and two tough, failed attempts at financing, I'm excited to announce that SEOmoz has raised $18 million in venture...
Gathering More Data: Time to Take and Share the 2012 Industry Survey
We've extended our Industry Survey deadline. Help your fellow marketers by taking this survey about what you do. Survey takes around 20 minutes to complete.Level Up Your SEO Skills With Our Free Training
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Perfecting On-Page Optimization for Ecommerce Websites
Back in 2009 (was it really that long ago?!) Rand wrote a post titled Perfecting Keyword Targeting and On-Page Optimization which is one of the most popular blog posts on SEOmoz. It is still referenced as much today as it was back in 2009. The core principles haven't changed that much, b...
Negative SEO: Myths, Realities, and Precautions
This week we will be covering a topic not often discussed on Whiteboard Friday. We are going to be talking about negative SEO tactics and how these practices function. Negative SEO is definitely not something we condone here at SEOmoz but education around these techniques can be a helpful, precautionary method that could prevent you from being the subject of malicious intent. ...
Secrets of SEO Success in Other Languages
Can you say Google in Chinese? Do you know which social network dwarfs Facebook in Japan? Climbing the search engine rankings can seem a big enough challenge in English, without considering other languages. But optimizing your site for a multilingual audience can reap big rewards, by taking advantage of growing, relatively untapped markets.
Mapping Keyword Usage to the Consumer Purchase Process
It is important for marketers to know where prospective customers are along the purchase process continuum. It enables them more effectively deploy messages and information that will move them ever closer towards a sale.
8 Reasons Why Your Site Might Not Get Indexed
Hi Mozzers, I've recently had to deal with several indexing problems that a few clients were experiencing. After digging deeper into the problems, I figured I'd write a post for Moz to share my experience so others don't have to spend as much time digging for answers to indexation problems. All it means is that your site or parts of it are not getting added to the Google (or one of the other guys) index, which means that no body will ever find your content in the search results.