The Moz Blog

Outreach Letters for Link Building [Real Examples]

Outreach letters are a primary element in any quality link building campaign: If you're not getting responses, you're not getting links. It takes a lot of trial and error to find what works, which can be difficult for new link builders. To make things easier for everyone, I wanted to give several outreach letters I use for contacting different sites.

Calling All Pinterest Users : It's Time to Start Asking Questions

In last week's article on the SEOmoz blog about Pinterest I compared the up and coming social network to the old Digg. Little did I know that with one change in the algorithm earlier today they would actually become the old Digg.

The Lowdown on Structured Data and Schema.org - Your Questions Answered!

First of all, thank you to everyone who listened in to the Microformats and Schema.org webinar with Richard Baxter and myself. If you are a PRO member and haven't had a chance to listen in, be sure to check it out! During and after the webinar we received a ton of great feedback and q...

Romanians are Smart or How to Change the Google Autocomplete Suggestions

I am a Romanian. I am proud of it, despite of what the world thinks about Romanians. What people think about Romanians could be influenced by Google. Google is a voice in the world, which influence in a positive or negative way, even if we do not like it.

Free SEO Advice & Marketing Tips for the Music Industry

Music is one of the most popular forms of entertainment and one of the most traded digital assets on the planet. Ever since Napster's debut in 1999 musicians, record labels and the RIAA have all singled out file sharing as the overwhelming source for loss of revenue in record sales. I have always wondered why they get to point all of these crazy fingers without highlighting how absolutely awful they are at marketing their products on the Internet – not to mention how little they seem to care about the revenue they lose to their own horribleness.

Illustrated Guide To Web Experiments

Web experimentation is a great tool to increase engagement and conversion rates. The primary strength of experiments is the possibility to isolate variables, and thus examine causality between different metrics such as tagline and conversion rate. &nb...

Unnatural Link Warnings and Blog Networks

Advice and Confessions from a Reformed Link Network Spammer There was only one time when link building was the easiest, least challenging part of my SEO work. I was a link network spammer, relying upon services with names like "blog networks" and "article networks." These services allow paid subscribers to post their content to a network of sites...

Building Links with Video Content

You've finally done it. You are in possession of the hottest video the internet has ever seen. It combines the incomprehensibly viral nature of Rebecca Black's vocals with the undeniable epicness of the latest Game of Thr...

Why You May Need To Hide Your Google Places Address ASAP

A major update to the Google Places Quality Guidelines. Local SEOs and local business owners - don't overlook this important change in Google's handling of go-to-client business models.

Tools and Tactics to Test Your Product/Marketing Before You Launch

It takes a lot of time to put together a marketing plan, a landing page, or even a full web app. Wouldn't it be nice to know if what you are building is going to be successful? In this week's Whiteboard Friday, we will be covering the tools and tactics that you can use to test your product before it launches. Please leave your own methods and feedback in the comments below! ...

Enhance Your Analytics with Age and Gender Demographics

In the majority of cases, when someone sets up Google Analytics, they install the default code on all their pages and leave it at that – happy with the data the comes inside the box. Here are some tactics on how to get collect more data (specifically Age and Gender) about your customers in non-intrusive ways.

Going Viral on Pinterest: Driving Big Traffic and Making Pinterest a Real Marketing Solution

When I was first introduced to Digg in 2007 I didn’t leave the computer until I absorbed every piece of information that Kevin Rose made available to me. When I switched over to Reddit in 2008, I found the content even more enthralling and gave out upvotes until my fingers bled on nearly ever subreddit. A little over 2 months ago my girlfriend, Alaina was on her laptop on the couch tota...