The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO, GEO, and digital marketing skills.
Rel Canonical on Affiliate and Partner Links
The canonical link element has been around for nearly 3 years. Apart from protecting your website from duplicate content, it has the power to take advantage of otherwise hard to get links. I can’t get my head around why there are so many sites with affiliate and partner programs, missing out on their most valuable links.
Quantifying the Impact of Google's Keyword Referral Data Shutdown
On Tuesday, October 18th, Google announced they'd be hiding search referral data for logged-in Google searchers. When questioned by Danny Sullivan of...
Brainstorming Your Link-Building Strategy
Often when client arrives in need of links, it can be fairly daunting trying to figure out how the heck you're going to get the link juice you need. Coming up with a structured plan that works is something I've been trying to improve over the last year or so, and I'm pretty sure it's something I'll be refining for many years to come.
Schema.org - Why You're Behind if You're Not Using It...
If someone told you that there was a quick and easy way that many of you could improve your SERP CTR for minimal effort, you’d all stop in your tracks and give them full attention. Yet, Schema.org and rich snippets are still horribly under-utilized. Since Google (and Bing!) ...
Set It and Forget It SEO: Chasing the Elusive Passive SEO Dream
Howdy, Mozzers. This is Russ Jones from Virante, Inc. I recently spoke at the Search Exchange conference in Charlotte, NC on the topic of programmatic, automated SEO solutions and realized that it could probably be more valuable in front of a larger audience. Of course, the attendees have a head start, so you better get to work.Level Up Your SEO Skills With Our Free Training
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An SEO Guide to Adsense, Ads and Placement
SEOs don't talk about advertising much, perhaps because it's the conceptual opposite of “great content.” The truth is, advertising is the gasoline that runs much of the web. Without ad revenue, great sites we love like Search Engine Land, Smashing Magazine, and even Wired might...
Life After Google is Now: 9 Pieces of Advice on How a New Site Can Succeed Without Search
Illustrated London News has a 170 year history as a content and print company. Recently we made the obvious move to bring one of our print publications online - PODIUM an intelligent view of sport. Read how I decided to abandon the un-loyal scraps of long-tail search and to Design for Social.
4 Graphics to Help Illustrate On-Page SEO
For many SEO professionals, on-page optimization is back to basics. But sadly, there seem to be a lot of us who still make some very basic mistakes. In this post, I'll try to add on to my previous writing on perfecting on-page optimization by sharing some visuals that can hopefully help to hammer key points of the practice home.
November Linkscape Update is Live; Binary Files Issue Dramatically Reduced
On Thursday (November 3rd) of this past week, Linkscape's index updated (in record time - just 3 weeks). New link data's once again available in OpenSiteExplorer, via the SEOmoz API and in the Mozbar. Here are the stats for this latest index update (our 46th inde...
Google's "Freshness" Update
Yesterday, Google announced that they released a new update that impacts roughly 35 percent of searches and can better determine when to give you more up-to-date relevant results. What does that mean for you as a search marketer? Rand with special guest Mike King (@iPullRank) dive into what this mean for you and your clients.