The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO, GEO, and digital marketing skills.
Eye-Tracking Google SERPs - 5 Tales of Pizza
The old 10-result SERP isn't what it used to be. We put some of the lastest SERPs to the test with start-of-the-art eye-tracking data, including expanded sitelinks.
Improving Page Speed with Amazon Web Services - A Beginner's Guide
After the fantastic tips in edbaxter's post on Optimizing Page Speed, I decided it was time for a beginner's guide on one of the most effective methods to increase speed that was only mentioned in that post: a Content Delivery Network (CDN). The purpose of a CDN is to put your website's static or unchanging files on very fast servers all over the world, so that requests to view the content by visitors to your site have the shorter possible trip to get your data. An example of these static files are images, css, and javascript files.
New SEO Reports in Google Analytics Now Here
This week we noticed a new feature in our Google Analytics account – a set of reports called “Search Engine Optimization.” Google announced that these reports are out of beta and now available to...
SEO for the iPad
When the iPad first came out, like many people, I didn't really get it. My initial thoughts were something along the lines of "Steve... what the hell?! You've produced a giant iPod and are somehow trying to claim its some sort of brilliant new product." I resolved never to buy one, considering it simply a folly for overly wealthy businessmen or an iPod designed for the visually impaired.
Title Tags - Is 70 Characters the Best Practice?
It's often pretty difficult to make a short title for a webpage that offers a lot of varied or super-specific information. At SEOmoz, we say that the best practice for title tag length is to keep titles under 70 characters. That's pretty pithy considering that the title also includes your site or brand name, spaces, and other nondescript characters. So, does it matter if you go over 70...Level Up Your SEO Skills With Our Free Training
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Charity Affiliations and Link Building: How to Get Links While Helping Non-Profit Organizations
Since March 2011 I'm a supporter of Save the Children with a sponsorship (the child I support is called Christopher and lives in Malawi). Before you read this article, I invite you to consider making a donation to a non-profit organization and help some people less lucky than ourselves.
Using Social Media to Get Ahead of Search Demand
Before I even start saying anything about keyword research I want to take my hat off to Richard Baxter because the tools and methodologies he shared at MozCon make me feel silly about even thinking about bringing something to the Keyword Research table. Now with that said, have a few ideas about using data sources outside of those that the Search Engines provide to get a sense of what needs people are looking to fulfill right now. Consider this the first in a series.
Accidental Noindexation Recovery Strategy and Results
On Monday 8/1, I was searching Google for 'mets tickets' and saw that we had slipped from page 1. Worse, we weren't even on page 2. I tried a few more queries that I knew we should be on page 1 for and still nothing. My heart was beating. Had we been Panda'd? It didn't make sense, but I was panicked. Then it hit me. I opened up our New York Mets page, but, just like Mike Mcd, I knew before I even clicked view source...content="noindex" on all of our product pages.
Conquer Link Directory Best Practices for SEO
Good news to all you link builders out there. SEOmoz just updated the PRO SEO Web Directory List. The long overdue update includes over 400 directories (up from 180) separated into three categories – Web, Local and....
Three Pitfalls That Every SMB Should Avoid on Facebook
There are no doubts that Facebook has been successful in building synergies between what they provided online and what users wanted to do in real life. It has created such an ecosystem that now Businesses, large and small, are actively working out strategies to reach out and engage with users.