The Moz Blog

How Google Analytics Custom Reports Helped My Client to Increase His Revenue

I often wonder how the life of an SEO consultant would have been if there was no Google Analytics. I mean, sure in that case a lot of paid tools like Omniture, Webtrends, etc. would have dominated the analytics segment of the online world,...

An SEO's Guide to RegEx

RegEx is not necessarily as complicated as it first seems. What looks like an assorted mess of random characters can be over facing, but in reality it only takes a little reading to be able to use some basic Regular Expressions in your day to day work.

Article Marketing: Mostly A Scam

Article marketing is mostly a scam. Well, wait... some types of article marketing are really scammy. Guest blogging, legitimate article sharing, and similar tactics are great and sustainable linkbuilding practices, but making up terrible article content and passing it off as something people should read or link to is both bad for users and bad for long-term SEO. This week, Rand d...

6 Keyword Research Mistakes You Might be Making

Keyword research is an all too often under-appreciated aspect of SEO. I've written a few keyword research posts here on Moz and that's because I believe it to be the blueprint of any successful SEO campaign...

8 Ways PPC and SEO Are Better When Used Together

Many people approach SEO and PPC as completely separate strategies. And while they are different in many ways, it can be helpful to think of SEO and PPC as being two sides of the same coin: search. There are many ways in which SEO and PPC efforts complement each other, and lead to a more successful search strategy. Consider these eight ways that make a coordinated SEO and PPC ...

Linkscape Updates and Wireframes/Feedback on New Task List PRO Feature

As you may have seen, Linkscape has just updated with a brand new index crawled primarily in early August. This means there's new data in the web app, in Open Site Explorer, the Link Intersect tool and the mozBar (note: the new Firefox 6 caused a ...

The Convergence of Search and Social Media

Search vs. social seems to be the battle of the decade. And while I don't believe that search engines will soon become extinct at the hand of social media, it is true that more and more people are finding content through social media. What this shift comes down to is a simple case of credibility.

Data: Identify Yourself Authoritatively for More Followers

For more data on social media and busting of unicorns-and-rainbows social media myths, be sure to register for the Science of Social Media webinar. This webinar is actually going to be certifed as the largest online marketing seminar ever by the Guinness World Records folks. The easie...

Is Optimizing Photos More Important Than You Think?

A few years back I would go to SEO beginner seminars a lot and try to help out with questions that the audience would have. It was less of a seminar, and more of a roundtable, but it was nice to hear from the people that didn't do SEO for a living. They would dip their toes in it, were generally interested and would ask the absolute best questions to get you thinking. I remember a part...

Statistics: Don't Make These Mistakes

Statistics can be very powerful tools for SEOs, but it can be hard to extract the right information from them. People understandably make a lot of mistakes in the process of taking raw data and turning it into actionable numbers. If you know what potential mistakes can be made along the way, you're less likely to make them yourself - so listen up! Will Critchlow, the co-founder and chief ...

Robot Access & Indexation Restriction Techniques: Avoiding Conflicts

In an effort to get their point across, webmasters will sometimes implement more than one robot control technique to keep the search engines away from a page. Unfortunately, these techniques can sometimes contradict each other: One technique hides the instruction of the other or link juice is lost.

Beating Google's Panda Update - 5 Deadly Content Sins

Was SEOmoz affected by Google’s Panda Updates? It depends how you look at it. Since the first update hit in February of 2011, organic search traffic to SEOmoz has...