The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO, GEO, and digital marketing skills.
The Tweet Effect: How Twitter Affects Rankings
The advent of social media has brought a host of changes to the SEO industry, and online marketing as a whole. You would be hard-pressed to find a business with a decent online presence that does n...
An SEO's Guide to HTTP Status Codes (An Infographic)
A visual guide to the HTTP status codes that really matter to SEO (200, 301, 302, 404, 501, 503). Half infographic, half cheat-sheet, half man, half bear, half pig.
Head Smacking Tip #20: Don't Ask Sites for Links. Find People and Connect.
Many of us trained in the ways of classical SEO are familiar with the link building process:Step 1: Find relevant sites from which to get a link.Step 2: Search for contact information (email or phone number).Step 3: Get in touch and find a w...
Actionable Link Building Strategies
Today I wanted to talk about some actionable link building techniques that you can go away and start using straight away. I appreciate how difficult it can be to implement some of the link building techniques we talk about here, so I wanted to cover some which many of you should be able to use straight away.The first two techniques involve some software called ...
Competitive Link Analysis Tips Using Open Site Explorer- Whiteboard Friday
We all want to build up the reputation and authority of our websites and this week Rand discusses some competitive link analysis tips using Open Site Explorer. He talks about how to avoid some common pitfalls when trying to get similar links that your competitors have and give you a few good ideas on how you should be doing it. If you have any tips that you can share with the community on how you do competitive link analysis, please feel free to share those in the comments.Level Up Your SEO Skills With Our Free Training
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Big Update to the SEOmoz Toolbar for Firefox!
I'm happy to share a bit of good news to all of you who use our Firefox toolbar; we have just launched the MozBar V2 . This is the biggest update we have made to the toolbar in the past year, and includes a bunch of new features, big and small: 1. Enhanced link and keyword highlighting We have always offered ...
Four Lessons From Teaching a Practical Class on SEO (with Slide Deck)
I recently had the opportunity to give a lecture on SEO to 2nd year students at Birmingham City University. It was in computer room with every student having access to a computer during the lecture. This gave me the opportunity to get students to actively Google and discuss ...
Everyone Should Hire 'Social Media Experts'
I caught a post this week from Peter Shankman entitled "I Will Never Hire a Social Media Expert and Neither Should You." It's not the first of its kind, nor was it the best argued, but it struck a nerve and has made a number of waves around the web. Needless to say, as someone who employs...
How to Build a Great Contest
A few weeks ago I launched my very first contest on one of my various french websites. My objective was to increase my Facebook fans, Twitter followers, newsletter signups and improve the notoriety of my website. The contest is now over and I've had time to analyze the results and I must say I am quite impressed! It took me quite some time to plan out my contest. I read all the blog...
Marketing Ethics: Persuasion vs. Manipulation
I step back from the black-hat/white-hat debate to look at the broader picture of marketing ethics. Bonus: 5 crudely drawn illustrations.