The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO, GEO, and digital marketing skills.
Segmenting Social Traffic in Google Analytics
If you use Google Analytics, you've undoubtedly seen a report like this: The problem is, there's no breakdown of "social media" in this view of traffic sources, and with the dramatic rise of social media marketing, marketers need an easy...
Ten Question Litmus Test for Professional SEOs
A few years back, I wrote a popular post on SEOmoz featuring a set of questions I felt were a litmus test for SEOs seeking to charge for their consulting services. It's time to revisit that, as many of the answers have changed and the baseline has moved (forward). If you're in the SEO business professionally - either as an in-house marketer helping your team with SEO or as an SEO c...
The SEO side of design
Recently, Google added the “Instant Previews” feature, which enables users to preview websites on search results before clicking on them. It is important to analyse how these features will affect SEO strategies and the experts involved in the SEO effort. Instant Previews allow users to see a screenshot of the target page of search results, and even highlight the most r...
Tools to Predict and Monitor Competitor Traffic
Today we're going to break down a number of different tools and resources for getting insights into competitors traffic data. We have looked at a handful of tools here and will break them down one by one as to their strengths and weaknesses, as well as the validity and usefulness of the data provided. Ultimately we just wanted to share with you some other information sources out there that you ...
Building a Monthly SEO Action Plan!
Feeling lost or listless, like your head is in the sand? It's clear what you need: a monthly action plan! What with all the resources available to SEOs these days, it can be hard to stay on track and maintain a campaign without getting bogged down in minutia and losing track of the big picture. Well, for this week's Whiteboard Friday, Rand is here to help! Just as Superman ...Level Up Your SEO Skills With Our Free Training
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November Linkscape Index Update Live (and new Linkscape Wordpress Plugin)
Tonight, our 33rd Linkscape update launched. You'll find new link data in OpenSiteExplorer, the mozBar, Linkscape classic and the Link Intersect Tool....
Rel Canonical: Impact on Analytics
There is one topic that relates to the canonical tag that no one is talking about yet. It's impact on Google Analytics. I'm a numbers guy by nature. I check various stats in Analytics every day. I'm always looking for new ways to look at the numbers and new ways to figure out what they're telling me. Yes, they talk to me on occasion.
Comparing SEO & Social Media as Marketing Channels
You may have seen the recent string of posts about SEO vs. Social Media, starting with this effective, but poorly argued controversy-bait, which was excoriated by Elysia Brooker and ...
301 Redirect or Rel=Canonical - Which One Should You Use?
There has been quite a lot of discussion lately about the use of rel=canonical and we've certainly seen a decent amount of Q&A from SEOmoz members on the subject. Dr. Pete of course blogged about his rel-canonical experiment which had somewhat interesting results and Lindsay wrote a great guide to rel=canonical. Additionally, there seem to be a few common problems that are along the following lines
Link Building Tips for Personal Blogs
I've gotten to spend some time recently with folks who run small, personal blogs (including my wife, friend Kim, and a travel blogging dinner meetup SEOmoz sponsored in Seattle this week), and many of them have asked me whether SEO, in particular link building, is an activity they can take on to help ...