The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO, GEO, and digital marketing skills.
The 25 Absolute Most Difficult Keywords To Rank For - An SEO Nightmare
Ask any SEO and they will tell you just how important it is to do keyword research. Not only do you need to find keywords that are related to your niche but you need to figure out which ones are actually obtainable for your site. Everyone talks about the “low hanging fruit” and maximizing the long tail keywords. What about the juggernaut keywords? Which keywords are arguab...
How To: Allow Google to Crawl your AJAX Content
SEOs have faced a dilemma in the past: AJAX is great for users, but not so good for search engine spiders. In this post, I'll show how you can use Google's 'Crawlable Ajax' proposal to allow Google to properly crawl your AJAX-enhanced website - and show examples of sites that are already using this.
2 Actionable SEO Metrics You're Probably Missing
Everyone loves metrics! Even more so, everyone loves taking action! After all, that's why we have Action Man, international man... of action. This week, Rand helps you become an action man or woman yourself - that's right, we're talking about you! In this week's Whiteboard Friday, Rand discusses two metrics that you may not be using.
The Definitive Guide to Awesome Web Content
What is it we SEOs do? Most of our answers probably boil down to this; we help webpages rank higher at search engines by improving each of the three cornerstones of SEO. The first aspect; technical problems - like indexable content, meta robots tags and URL structures - has been cracked by SEOmoz’s awesome web app. Suddenly we can get a complete dashboard of errors to go and sort - easy.
Are Exact Match Domains Too Powerful? Is Their Time Limited?
Last night at the SEOmoz meetup in Avi Wilensky's incredible office space, a frequent topic of discussion both during the presentations/Q+A and in smal...Level Up Your SEO Skills With Our Free Training
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Catastrophic Canonicalization
The Canonical Tag is a powerful tool in the SEO arsenal, used wisely, but used improperly, just one line of code can destroy a site's search traffic. An experiment showing just how bad the damage can be.
Traffic "Bait" and Ad Clicks: Perfect Market's Study Isn't Telling the Whole Story
Yesterday, Perfect Market, a company that "helps publishers create value from their online content with little effort and no risk1" released a study that's been getting quite a bit of attention. The study analy...
How to Optimize PDF Documents for Search
PDF documents are often neglected in on-site SEO efforts. I consider that a mistake, as there is actually a large amount of potential in optimizing PDFs. The documents often contain good, unique, high-quality content that can be useful for search visitors. We know that search engines have gotten pretty good at crawling and indexing PDFs, and I personally see them in search results often. So it'...
Crafting an SEO Budget to Maximise ROI
I typically run a couple of a hundred queries a week around SEO long tails to try and capture SEO posts that may not be on my radar, but worth a read. The nature of these change from time to time based on my current interests – after all, I started out as a Small Business SEO and now work at advising...
Image SEO Basics
A few weeks ago Danny showed us some of the basics for image SEO, a medium that may not initially seem valuable for SEO purposes. Well, Danny dispelled that illusion swiftly, with a little help from his friend Doc Brown. This week, Danny's out there alone but still manages to show us that words aren't all they're cracked up to be; videos can yield some great SEO value, too.