The Moz Blog

Google Instant: Fewer Changes to SEO than the Average Algo Update

Ugh... Part of me just wants to link to this old blog post and leave it at that. But, since there's actually a bit of data to share helping to show that (at least so far) Google Instant changes less than your average algorithmic rankings update, let's share. 880,0...

Location-Based Social Networking for Events & Conferences - An Interview with Foursquare

Hi there folks! Today we are going to take a look into Foursquare and, more specifically, we're going to check out how to use it for events and conferences and uncover some of the answers to the questions that aren't as easily avilable through the Foursquare site. Quick Background on Foursquare So, we're no...

How To Handle Your SEO Clients

Almost all new freelancers in the SEO industry asks me about this. Although they have undeniably great skills in SEO, they are having a hard time proving their clients what they can do since they do not have a portfolio just yet. So, how do you get your first client? 1. If you have finished some SEO tasks from your previous office job, you can give the client the URL of that websit...

Optimizing SEO Resources

Hello everybody! My name is Aaron Wheeler and one of my new tasks in the office will be video production so you may end up seeing my gob around the blog every once in a while. This week, our very own Danny Dover discusses some important and scalable ways to optimize your SEO resources. We all know that pickins' can be slim when it comes to many companies' budgets for SEO, so why not make the best of what you've got?

4 Valuable Link Building Services (Zemanta, MyBlogGuest, EightfoldLogic & Whitespark)

In the last few months, there's been a plethora of entrants to the field of link building services outside the traditional software basis of reversing competitors' backlinks (like our Link Intersect, LAA or Open Site Explorer tools) and consulting/direct purchase. In this post, I'll try to cover some of the interesting major new services, as well as present some long-standing options that some ...

What You Need to Know About the #NewTwitter

Well yesterday was a big day on Twitter, wasn't it? I don't know about you but I was glued to the live stream of the not-so top secret Twitter press conference at exactly 3:30 pm and watched closely for an hour and a half while @Ev and @Biz told us all about the new "bigger and better" Twitter.com. The founders started by outlining many of the recent acheivem...

Google PageRank Vs. SEOmoz Page Authority: Which is A Better Metric?

Google PageRank is arguably the most misunderstood and misused Web analytics metric. However, despite the fact that SEOmoz Page Authority is more useful in many respects as a numeric metric for evaluating how important a page is on the Web, I continue to include PageRank in reporting to clients on the link popularity of their Web presence.

Build Your Own Weighted Sort (GA Style)

Google recently released a new and incredibly useful featured called Weighted Sort. Here's how to build your own version (includes Excel download).

Link Building 101 - The Almost Complete Link Guide

A lot has changed since I got into link building a few years ago; link exchange is dead, Ad banners are no longer all about gaining referral traffic and buying links is more dangerous than ever before. Because of the changes mentioned and a whole load of others the majority of link builders don’t like to give away their secrets to sourcing links, even though it’s all pretty much the...

Discussing LDA and SEO

In this week's Whiteboard Friday Rand Fishkin and Ben Hendrickson discuss LDA (Latent Dirichlet Allocation) and SEO (Search Engine Optimization). There has been a lot of discussion about the relationship between these two topics lately and this video answers many of the questions people in the community have been asking. It is comprehensive (25 minutes) and uses many easy to understand di...

Google Analytics + Heat Map Analytics + Good Designer = Sexy Conversions

If you are unfamiliar with Heat Map analytics, please check out CrazyEgg, I'll be talking about them in this post.

Latent Dirichlet Allocation (LDA) and Google's Rankings are Remarkably Well Correlated

Last week at our annual mozinar, Ben Hendrickson gave a talk on a unique methodology for improving SEO. The reception was overwhelming - I've never been part of a professional event where thunderous applause broke out not once but multiple times during Ben's remarks. ...