The Moz Blog

Whiteboard Friday - Do You Need SEO Consulting?

We get tons of questions--from folks on both sides of the equation--about ways to structure SEO contracts, what to include, how to know when a company is ready for consulting, what the costs should be, how to measure success, and tons of other factors. In this week's Whiteboard Friday we'll look at several of these factors to help take some of the uncertainty out of the black art that is SEO Consu...

Google Won't Remove that Page You Don't Like, But You (or Your SEO) Can

Google's head of web spam (a division of the engine's search quality division) recently posted a piece entitled, Why Google Won't Remove that Page You Don't Like. An excerpt: Every few weeks or so, someone contacts me and says “Hey Matt, there’s page out on ...

Whiteboard Friday - Dude, Your Links Kinda Suck

This week on Whiteboard Friday we'll look at link quality. The strength of your link profile isn't all about volume anymore. You need to know where and how to attract strong links that will actually communicate a powerful message about your site to the engines. Watch the video for a nice breakdown of how to judge what makes a quality link. p...

The SEOmoz Advanced SEO Training DVD Series Now Available

Following on the tremendous success of our SEO Basics Video Training Series, we’re proud to introduce the all new SEOmoz Advanced SEO Training Series, now available for pre-order at a special discounted price. Intended for those seeking to learn high-level, scalable, enterprise SEO tactics and strategies to pu...

Google Analytics JavaScript is Broken

I really like Google Analytics - the interface is easy to use, the information easy to interpret and it's free. You can do great tricks with filters to slice the data in different ways. I do wish that less of the reports used sample data and it'd be nice if you could label points in your data to cross-reference with your SEO activities. But the one thing that really bugs me about Google Analytics is that the JavaScript you tag your site with is broken.

5 Reasons You Should Link Out to Others From Your Website

There's a lot of debate in the web world, particularly in the SEO & marketing departments of mid-size and larger organizations, about whether or not to link out to other websites from their own. People are scared for a number of reasons; they worry that linking out could: Harm their reputation Damage their search engine rankings Cost them Pag...

How Effective Are Outbound Links?

Whenever outbound links are mentioned in an SEO environment, the response is usually negative. I have read recently on some blogs that it even casts a very negative shadow over outbound links, stating they could "harm your site's PageRank." I know this is simply referring to the old "bad neighbourhood," but I have wondered for a while now what the effect of outbound links are.

A Wrinkle in London Time

WARNING: The following post is long, personal and rambles quite a bit. It contains very little SEO advice, so if this isn't your kind of thing, you might want to skip it. It was written over the course of 20ish hours and hops back and forth between days and times during my recent trip to London. Enjoy!6:45am GMT, February 19t...

What Type of SEO Consultant are You?

For every excellent experience I have had in seeking, retaining, or managing an SEO consultant relationship, I have had five others that were downright bizarre. Of all the consultants I’ve considered hiring or have worked with (voluntarily or otherwise) these are the ones that intrigue me most... Closet Genius Brilliant and eccentric, you are ‘internet famous’ and greatly respected in the search community. Your reputation is enveloped in an air of mystery. Nobody has met you in person… this includes the pizza guy and your largest paying client....

How Do You Register for Google Local with Multiple Languages?

There are some difficulties at the moment with how to manage large numbers of local listings. As the tools for managing local listings improve, this will all get easier, but there is a fundamental problem with the setup if you operate in multiple languages. The guidelines currently say that you cannot create multiple listings for an individual entity (business location in a city) - but each listing is just associated with a single URL which doesn't work well when you operate in multiple languages.

How to Start an Internet Company That Will Be Noticed: The Proposal and Outline

This post is a little different than what you might be used to. Instead of talking at you, I would like to talk with you. I would like to propose a blogging outline, not actually blog on the given subject (yet!). First, allow me to explain myself. I have been under-utilizing my blogging privileges the last three months and I would like to try to make this up to you. I have made the ...

Gettin' to Know GetListed.org

This year my trainer decided to branch off on her own and start a Seattle triathlon training company called TN Multisports. I set up her website and decided to try out Get Listed.org, David Mihm and Patrick Sexton's new site that helps local...