The Moz Blog

Differential Diagnosis: A Broken Website Ranking Atop Google

As I was stumbling around the web today, building some slides out for my Pubcon sessions next week, I came across some search results I couldn't help but blog about. Have a peek: ...

How Paging Improves or Worsens Your Website

Having read Duncan's post about Information Architecture, I thought I would write a short follow-up about an important means of navigation and IA: the paging navigator. Providing a well thought out paging navigator can immensely increase the value of your website for both search engines and users. What follows is a selection of different popular paging navigators and a short evaluation.

Whiteboard Friday - What's PageRank Got to do With It?

This week Rand discusses Google's PageRank metric: what it is, what it isn't, and how much it actually has to do with how sites rank. A lot of people (especially clients) tend to misunderstand what PageRank implies; either over or under valuing the metric. This video will help you get a better idea of how to consider PR in your SEO efforts. ...

SMX London 2008 Recap

This week saw a few momentous events, of which I'll name two: the election and SMX London. The election seems to have been covered in a few other places, so I'm going to focus on SMX. It was a pretty awesome venue and a lot of fun. Here's a picture of me, Jay, Rob and Wiep sitting on the link building panel being dwarfed by Lyndon's lemon-coloured presentation.

Roundup Thursday for the Week of 11/2/08

Stories, news, and other notable items from the past week: * Are you going to Pubcon? Do you enjoy kicking ass? If you answered "yes" to those questions then you're in luck! Rae Hoffman is giving away a ticket to meet Shawn Tompkins and learn some MMA 101 while you're networking in Vegas next week. All you have to do is leave a comment over on Rae's blog about why you kick ass. If your comment is the best, you'll win the free ticket!

One-Time or Ongoing SEO - Is it a Yes or No Question?

Being that I am mostly on the business development/sales side of things, I hear a lot of the concerns, questions, thoughts, etc from our clients. One of the things that has come up more and more is, "Do we really need to have ongoing SEO maintenance?", or "Can we wait on doing the ongoing SEO?" It sounds like it should be an automatic "You need it" (being that this is the business I'm in and my business partner and I would love the work), but is it always been that easy?

Customer Service and Reputation Management the Twitter Way: A Case Study

Last year I bought Comcast's NBA League Pass, which gave me access to the entire season of NBA basketball games. My brother egged me on to order it so he could use my online login and watch streaming games at home in Michigan (his cable provider didn't offer League Pass). A couple weeks ago I received a letter from Comcast informing me that they've auto-renewed me for NBA League Pass this year and that if I don't want to renew I'd have to cancel. I asked my brother if he wanted it again this year and he said that he didn't really want to shell out the money for it, so I could go ahead and cancel it if I wasn't going to use it. ...

Microsoft Forces Me to Hate Internet Explorer

I found a quote recently that really embodies my sentiments about Microsoft's Internet Explorer: "If IE6 were a person, I'd punch that person in the face." Whose famous words are these? Mine. That's right, this is something that I--the World's Best SEO--actually said to a client last week, in response to an email he sent me. Here's the backstory...

How to Generate Backlinks from Search Traffic from Brand Keywords

Recently a site I was working on experienced a huge spike in search traffic from branded keywords. The site was fairly new and no major link building had taken place, and we hadn't worked on approaching any bloggers or media outlets for editorial links. Yet when reviewing our web analytics, we noticed that the spike in traffic were from keywords related to our company name.

Pubcon Next Week: Sessions, Parties, Werewolf Games and More

Next Tuesday, Pubcon Las Vegas 2008 kicks off, and we're sending a big cadre of mozzers to the show. For the first time ever, SEOmoz will have a booth at Pubcon, so please stop by, check out Linkscape, Trifecta and our other PRO tools and get a special Pubcon show discount on SEOmoz PRO membership. Mozzers in attendance will include:

The Filing Cabinet Theory of Site Architecture

Last weekend at Scary SEO, Dave Snyder gave a very solid presentation on Information Environment Design…what the rest of us would call Information Architecture. Duncan Morris also wrote about information/site architecture on SEOmoz very recently. While absorbing both of these presentations, I couldn’t help but think once again of the analogy I repeatedly come back to when trying to explain Info/Site Architecture to people: the filing cabinet.

Which Presidential Candidate Do SEOs Prefer?

Today is Election Day in the United States, and, by most accounts, is an exceptionally important and historic one. I thought it would be valuable to get a look at the world of SEOs and how we're generally choosing to cast our ballots. There have been a few endorsements around the tech world: