The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO, GEO, and digital marketing skills.
Search Engine Optimization in Haiku
It's been a long day and I'd love a little break Let's try some Haiku Describe SEO With your finest 5-7-5 syllable poem SEOmoz shirt to the winner in comments Vote below with thumbs I'll start things off with my own stab at the topic and then it's your turn O...
Dumbing It Down For Your Sales Force
I recently composed the following letter for one of my clients and figured it might be helpful for some of you. Feel free to use any or all of it and change it as you see fit for your own purposes.Cheers!Tim Staines ABC Company Website Growth Strategy How the ABC Company Sales Team Can Have a Huge Impact The Concept When a non-abccompany.com website links to a...
Manage Client Expectations And Reduce Your Risk By Including A Warranty Disclaimer In Your Client Contracts
May It Please the Mozzers, Today's Legal Monday is brief (for a change!), but very important for anyone doing SEO consulting. When selling their products, consultants tend to use overstate their abilities and over promise on deliverables. It is important to resist this temptation and communicate as effectively and honestly with clients as possibl...
Tying Topical Events into Your Site's Link Building Strategies
VanessaH, an SEOmoz member who does SEO work for PlumberSurplus.com, recently contacted me about an interesting link bait campaign her company is attempting. Basically, the SEOs over at Plumber Surplus are trying to build more links to the site and hopefully bump the Page Rank up from a 5 to a 6. They...
Whiteboard Friday - Has Pagerank Changed?
Live (on tape) from Whiteboard Studios 2.0, it's our first ever WBF from our sweet new digs in Seattle's Capitol Hill neighborhood! This week, Rand discusses good ol' Pagerank. How has it evolved, and is it still the same fickle curmudgeon we all know and loathe love? PR has certainly seen its share of tweaks and updates over the years, but how much does it even resemb...Level Up Your SEO Skills With Our Free Training
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Roundup Thursday for the Week of 7/13/08
Three star links: * 10e20 brings us "The Ultimate Guide to Decoding Digg Speak." It's both amusing and surprisingly thorough. Pretty handy if you're an SMM noob and need to know what "those crazy kids" are talking about. * Now we know why your socks keep disappearing when you wash them...they make a good snake sweater! * Here's an interesting article about how the "Google generation" thinks differently. Generation Google appears to prefer multi-tasking, networking, multiple media sources,and images and video over text, while "digital immigrants" prefer the opposite. Interesting stuff.
An SEOmoz PRO Tip (For Everyone) & Feedback About the PRO UI
Lots and lots of people sign up for SEOmoz's PRO membership, and I have to tell you that on a personal level, every single one makes me feel honored, humble and yes, even a bit guilty about reading comic books last night instead of working on new tools/q+a/tips/etc. One of the big frustrations PRO members have, though, is that they can't find (or don't even know about) a lot of the cool st...
Regulating Online "Identity Theft"
Reputation management problems are delicate enough when a company or an individual discovers negative press in search results for its name or common keywords. The situation becomes even worse when undesirable results are not the work of a disgruntled person writing about another, but of someone pretending to be someone else. With the growth of social media and, specifically, social networking, thi...
Where's the Structure to the Domain Market? Domain Name Funds, Mortgages and Leases
Owning a domain name is much like owning land. On top of that land you can build something valuable (or something you want to use yourself), you can sell the land on to someone else (with or without construction) and it has an address. Of course, this applies more to generic domains.
Flash and SEO - Compelling Reasons Why Search Engines & Flash Still Don't Mix
I know, I know. Google's indexing Flash and Flash developers can rejoice now that their content is SEO-friendly. Sorry - I don't buy it for a second. Flash content is fundamentally different from HTML on webpage URLs and being able to parse links in the Flash code and text snippets does not make F...