The Moz Blog

Video and Images in Search Results: SMX West

If there's one thing that doesn't seem to receive terribly much attention, it's image and video search. There has usually been a session at every conference, but images were often ignored in favour of both paid and regular organic search. Along came blended results and everybody takes more notice.

Google Analytics Referral Traffic: Get Some Really Granular Data Using UTM

We have been using Google Analytics for over a year now and I admit there is lots of stuff that I have squint my eyes at and ask myself how it could possibly make sense. Lots of stuff, that is, except the greatest little trick in the world that I have been using for about the same amount of time. Google Analytics has a parameter tag known as UTM. Sorry, couldn’t tell you what it stands fo...

A Day of Pure Insanity

I'm incredibly tired. So dead, it's hard to take out my contact lenses (you know how they stick sometimes? Yeah, I hate that). Here's a log of today's events: 7:50am - Wake up at hotel in San Francisco, shower 8:45am - Catch cab to International Orange 9:15-10:45am - Take first ever Yoga class (wow ...

Affiliate Summit Las Vegas: SEOmoz Launches Affiliate Program with Pepperjam

Everybody in the SEO world knows that SMX West starts tomorrow but, while I'm definitely looking forward to seeing some familiar faces in Santa Clara, I'm currently in Las Vegas for Affiliate Summit. Why, you may ask, are you attending Affiliate Summit, Scott, SEOmoz isn't invol...

Google's Online Marketing Challenge

I've been following with interest Google's Online Marketing Challenge and I find a part of me is really angry and a part of me thinks this is a phenomenal marketing tool and a great opportunity for college students. They'll be posting the results in June -- so I'll keep you posted!He...

Reflections on the Industry: the Hot Tub, the Economy, and SEO

I was at my neighborhood hot tub last night enjoying a glass of wine and conversation with my husband when a stranger appeared. This is always an awkward moment. You don’t want to be rude and leave, but you also don’t want the stress of engaging in what will most certainly turn out to be meaningless conversation. That was not the case this evening…. Introductions...

Do Not Miss This Video

Brilliant, brilliant work from Mike McDonald and the team over at WebProNews:...

Link Exchange 2.0: Page Exchange

Exchanging links has been a common practice for some time now between webmasters that want to increase their search engine rankings. Lots of these webmasters trust their rankings solely to their link exchanges, the big problem with this is that this kind of links are known to be deprecated by search engines and even Google is telling us not to do link exchanges in the webmaster guidelines. I remem...

Birthdays, Elephants, Tools, & Booze: SES London Day 3

Due to an unavoidable client meeting I had to miss the first session on the final day of SES London 2008; from speaking to a few people it sounds like I missed some good ones, so here's hoping the rest of the day keeps up the quality. Session 2: Dynamic Websites: Beyond The BasicsIf there's such a think as an all-star team in SEO then the panel here p...

Roundup Thursday for the Week of 2/17/08

Stories, news, and other notable items from the past week: Three star links: Four star links: Five star links: YOUmoz entries: Best of YOUmoz: New events added to the Events Calendar: No new events added. However, ...

Will Search Engines Ever Regulate Your Linkbait?

"Avoid tricks," Google says, "intended to improve search engine rankings." Of course, they don't mean it, or else we'd all be out of a job. When we explain what we do to people, we tend to use words like "tactics", "methods" and "strategies." The Search Engine Strategies Conference and Expo is currently taking place in London. Search Engin...

How to Track the Evolution of Search Engine Algorithms & Why It's Important to Do So

The vast majority of search marketers operating in the organic space at least lay claim to "following the latest algorithms" at the search engines, and in 90% of the client pitches I've ever heard (or made, for that matter), the subject comes up at least once. However, I think this is still a topic about which there's not a lot of true understanding and for those new to the field, it'...