The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO, GEO, and digital marketing skills.
Jane's Presentation from SMX London
I'm going to blatantly copy my fellow Linkbait and Viral Marketing presenter Ciarán and post my slides and notes here for you guys. What can I say. Imitation is flattering, isn't it? And the posts are a good idea: it means that you all get to hear what I said about all the slides and you don't have any irritating PowerPoint presentation to download. Because I know you all secretly ...
Learn The Basics in London
Missed SMX London, or just got a taste of SEO and hungry for more? Can't make it to Pubcon, but still want a business write-off in December? Don't fret! Our good friends at London SEO firm, Distilled are hosting a very unique, very affordable and sure to be very worthwhile training seminar covering the basics of SEO, PPC and Analytics. ...
The Dark Side of Wikipedia
Biased manipulation runs wild on Wikipedia and the extent to which it influences the pages of that site will probably never be known. In the field of SEO, where every link counts, Wikipedia's reference links at the bottom of articles and their external links in the body text of articles was once considered gold in terms of value for driving up search engine rankings. Early this year, Wikipedia ...
Congratulations to Epiar, Top Draw & A Roundup of the Last Week
This weekend, Mystery Guest, myself, Vanessa & Todd all hopped a flight from Seatac up to Edmonton, Alberta at the request of our dear friend, Ken Jurina. Ken's companies, Top Draw & Epiar were celebrating not only their combined 21 years in business. At 32, Ken's been able to achieve amazing things - I've written...
SEOmoz's Venture Capital Deal Closes + Financials for Jan-Nov 2007
Today marks the completion of our first ever external funding - $1.1million (sorry, no Shoemoney shot here). I wrote about this move twice before, asking in August for your feedback on whether to take venture capital and in September about ...Level Up Your SEO Skills With Our Free Training
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Jane Takes on SMX London
In a couple of hours, I'll leave for Heathrow after attending the inaugural SMX London and speaking on my first session, Linkbait and Viral Marketing. And only twelve hours after I'd finally aclcimatised to the eight-hour time difference between Western Europe and the U.S.'s West Coast. That's a tough one to get used to. I did everything in my power to stay awake upon arriving in London, including...
Whiteboard Friday - "Searching High and Low"
Hey Gang, This week, Rand discusses how search engines are using historical linking and reference patterns to help determine, and reward, primary source material in blog and news searches. Could this bring implications in keyword searches? Will the time come that link volume isn't a key factor, but rather the engines place a stronger emphasis on where and when a story or trend...
Help Us Brainstorm Fun Job Titles
Hello, devoted Mozbers out there (Moz + Members). We're currently in the process of redesigning our business cards, and we want some amusing, fun, not at all corporate or stuffy-sounding job titles. Rand, Gillian, and the programmers are all pretty set with their creative titles, but Scott, Jane, Sarah, the future admin, and I all need your help. We need suggestions for awesomely bodacious and rad...
Living in an SEO World
Living in an SEO world can be strange at times; forget about the internal politics of black hats, white hats, and no hats, I'm talking about being on the inside looking out, an SEO Professional in a corporate environment, professional title: Link Developer. I can't say I'm getting used to it, but I have always taken this question in stride, "What do you do …exa...
Looking To Bag An Elephant? Try "Mozbait"
“I bagged the elephant!”, shrieks Bud Fox, the fledgling stockbroker from 1987’s “WallStreet”, after learning that he’s just landed financial mogul Gordon Gekko as his newest client. So, how does Bud hook the top-dog in the highly competitive world of stock trading? By raving about the value of his company’s services? Throwing ...