The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO, GEO, and digital marketing skills.
I Love Being Wrong About Digg
Brandon Hopkins, who runs a blog on search & webmastering, emailed me earlier this week to ask for my opinion on an article of his. Here's what I wrote back: I doubt you've got a shot at Digg-bait; it's too SEO focused and will get buried instantly. I'm not sure I'd even submit it as the ...
Every Site is Linkbait & Linkerati Worthy
This week, I've authored several posts on appealing to those folks who provide natural links and those who link due to successful viral marketing campaigns (linkbait): The Secret to Ranking at the Search Engines (on why appealing to link-savvy demographics is imp...
YOUmoz Revisited: Some Tips for Contributers
It's been about a month and a half since our new site launch, meaning that we've received nearly 2 months' worth of YOUmoz submissions (160, to be exact, with 94 entries published). A little over half of the submissions we receive get published, but what...
What I learned at SXSWi - Kathy Sierra
Per some recent suggestions, I've decided to elaborate a little more about some of the specifics I learned in some of the SXSWi panels. Thus, I've decided to elaborate on the keynote given by Kathy Sierra of the Creating Passionate Users blog. She talked about our responsablity as developers to creating the best user experience. If you'd like to listen to Kathy's speech, SXSW has...
The Rising Power of Social Media Optimization
Social Media Optimization (SMO) is perhaps the best kept secret these days in the field of search engine optimization. But what is it, and how can you harness its power?Loosely defined, social media optimization is a form of search engine optimization which targets the increasingly popular user-driven content bookmarking sites such as digg.com as sources of both traffic and inbound linka...Level Up Your SEO Skills With Our Free Training
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7 Tips for Writing Quality Content
I hardly need to waste words stating how important it is to come up with quality content for your website. It is, to say the very least, the glue that holds online business together. Provide your visitors with the value that they want and need and you have a chance of succeeding online. On the other hand, if you fail to provide much (if any) value to your website visitors, then you can take sol...
Waiting for Twitter.com
Rand send me an email on Monday and asked me to review Twitter for the blog as it's been getting some coverage is the blogosphere lately. I'd heard of the site, but had never really investigated it in depth, so I signed up...
A-List vs. Blue Collar Blogging
Poor Jason Calacanis. He seems to want to be the Ann Coulter or Bill O'Reilly of the SEO sphere, where he'll say stupid, outrageous things just to get noticed and blogged about. (And yes, I'm blogging about him...shut up.) In a recent post he authored (I'm not going to link to it because I think he's an idiot), he talks about how there is no such thing as "blue collar blogging" and "...
The Secret to Ranking at the Search Engines (that's really no secret at all)
How I despise those chessy, awful pages promoting the "secrets" of search engine optimization. How I loathe the slick salesman pictured in fuzzy, 1980's-style photography promising you "the hidden tactics SEOs don't wan't you to know." If there is one key to high search engine rankings, a single piece of advice that unlocks the door to the top of Google & Yahoo! it's thi...
SEOmoz Vidcast - Rand Explains Cloaking
Another Friday afternoon and another great opportunity for a quick and dirty SEOmoz Vidcast. This time around Rand walks us through one of his oh-so-famous (at least to us Mozzers) white board illustrations explaining the justification and methodology behind cloaking (the white hat variety anyway). This is probably a little bit remedial for some of our more high-level readers,...