The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO, GEO, and digital marketing skills.
Expectations and Best Practices for Moving to or Launching a New Domain
Chris Boggs called me today to chat and we got on the subject of clients who decide that a new domain is an imperative. Rather than stick to their tried and true, older, highly ranking domain, they need to launch new content at a new URL (or even split off content that had been on their old site to make it more marketable for a PR or ad team). ...
The New On Site Optimisation
Recently there have been a few negative comments about general on-page optimisation. David Pasternack has pooh-poohed it, and Shoemoney has expressed reservations. A couple of years ago I would have joined them – after...
A Google Link Search that Returns Perfect Data
For several years now, Google has disabled its link command via web search. Actually, what it's done is worse, providing mis and dis-information, causing thousands of search marketing professionals to receive questions every day on why "Google only knows about 10 of my links." However, I was thrilled today to find that their link search works flawlessly in their ...
Google AdWords is Giving Me a Headache
At the beginning of October Rand and I launched 25 ad campaigns on Google AdWords. We chose keywords that got a fair amount of searches each month but were by no means popular so that we'd be able to bid on them for dirt cheap; hence, we bid on words like "Punnett square," "snark," Venn diagram," and "uvula." Our goal for this experiment was to see ho...
Reddit is by Far the Better Choice for Readers, but Digg Remains the Holy Grail for Viral Marketing
With predictions of Digg's fall this year rampant in 2006 roundup posts, I figured I'd jump in and give my $0.02. #1 - Digg will remain popular with their de...Level Up Your SEO Skills With Our Free Training
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SEOs - Take a Note from PPC Specialists & Focus on the Ad Copy
One of the more remarkable developments over the last few years in SEO has certainly been the intelligence increase of Google & Yahoo! (and MSN to a lesser degree). From 1997-2002, a page really needed to be "optimized" for search engines in ways that differed from how they were "designed" for visitors. Bravo! to the engines for closing this gap - now, it's our turn to i...
SEOmoz's 2006 Financial Statements
I think this is, without question, one of the most anticipated posts I've authored. Since I announced back in September to several friends that I'd be posting SEOmoz's financial records on the blog, people have generally responded with shock and amazement. While public companies are forced by law to issue their balance sheets & earning statements, for private companies, financial informatio...
Top Five Types of Comment Spammers
As you probably know by now, G-Man has a blog (yay!).Now that I've been noticed, I have started to get a bit of comment spam. Since spam is a hobby of mine I've decided to categorize the top five types of comment spammers Sex for Fantasy - These are the guys who live in a fantasy world where everyone who sees the...
SEOmoz's 2006 Stats in Review
Time for the year-in-review style posts. Andy's started it off with his top 10 posts and now it's our turn. All data is sourced from our Indextools install, which excludes spider visits. First off, our most popular blog posts: ...
SEOmoz: Unleashing the Fury on Keyword Research Tools
...fury meaning me, of course :)Yesterday Rand and I were checking out KeyCompete, a fairly new keyword research site. What is KeyCompete? Well, in the site's own words:"KeyCompe...