The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO, GEO, and digital marketing skills.
SEOmoz's Latest Kick-Butt Tool - Page Strength
Yes, it really is butt-kickin'. The Page Strength Tool is designed to replace the often inaccurate and infrequently updated Google PageRank score in the toolbar. Sure, we don't have access to nearly the amount of data they do and we're not purporting this to be 100% accurate or even a perfect metric for relative importance (though, in ...
All the Different Ways to Calculate Link Numbers (and the Best One)
If, like many SEOs, you're seeking to find a good way to tell exactly how many links you've got (or how many your competition has), this post is for you. There are dozens of link reporting methodologies, and I'll try to cover as many as I can remember: GoogleWith the crappiest numbers around, it's a wonder that anyone pays attention to them at all. Google themselv...
BusinessWeek: SEO Can Help Revenues...
Although the obviousness of this article is killing me, it's a decent look at the results of a successful SEO campaign. Sadly, the naming of SEO related articles is still completely tragic - How SEO Upped the Revenues: That's when I deci...
New Ways to Monetize the SERPs
For a very long time (at least in web years), CPC advertising has been the only model for search engines seeking to monetize their search results. While the effectiveness and profitability of these ads can hardly be disputed, it's also obvious from statements like Google's famous "20% of all queries each month are completely unique)" and Ask's "80% of our users' searches show any ad...
The Project: Page Rank Update
Note: If you are unaware of The Project topic, please read the previous parts The Project: pt1 , pt2, pt3I usually have a pretty good hunch of future PR updates, and it was accurate...Level Up Your SEO Skills With Our Free Training
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A Visit to GooglePlex Irvine
A big thanks to Zachary Applegate from Plumber Surplus for contributing this blog on the subject of his team's recent visit to Google's Irvine complex. Hopefully you'll enjoy it as much as I have: While our small team from PlumberSurplus.com was excited to be able to go to the Google open house in their new Irvine California office, we were u...
The Next Web: Amsterdam 2.0
It's been several months since we launched the 2006 Web 2.0 Awards, but the buzz is still going strong. Later tonight I'm meeting with one of the companies we reviewed. Then, next Wednesday I'm off to Amsterdam for The Next Web Conference, where speakers including Kevin Kelley (of Wired Magazine), Michael Arrington (of TechCrunch), and Kevin Rose (of Digg) will address the way Web 2.0 is changing the way people use the internet.
Keyword Difficulty Tool Upgrade
Matt's been hard at work this week, upgrading SEOmoz's KW Difficulty Tool. It's now faster, more accurate and comes with spiffier graphics. In honor, I thought it would be valuable to write a post on how to read this data: ...
Farecast - An Evolution in Travel Pricing Prediction
I've been using the private beta of Farecast for a couple months now and I've really enjoyed it. With the launch of their public beta release today, everyone (in Seattle & Boston at least) can take advantage of the high quality data mining and spiffy GUI that the Farecast team has put together. ...
Discussion on Persuasion Architecture at Cre8asite
Reading through the the thread - Persuasion Architecture and the Art of Agreement for Website Success - is inspiring. Although the discussion starts with a short review (by Kim) of the Eisenberg brothers' new book, it evolves into a stirring debate and exploration of how websites can influence user actions. From the t...