The Moz Blog

Scary Sources of Information (and by Scary, I mean Scary Good)

I had a chat late last night with Gary Price of ResourceShelf. He shared some sites that provide information that will make your spine shiver and your blood turn cold. Just look at what's available: First off, there's the relatively innocuous, but fun, FlightAware, which enables you to track the comings and ...

Recipe Refinement Queries at Google

I couldn't find a good recipe for Chinese Beef & Broccoli at Epicurious this weekend, so I headed to Google, where, lo and behold, they have what appears to be another new feature - query refinement via recipes. I may have just been busy when the search blogs reported on this, but I can't seem to find it in archives at SEW or SERoundtable, either, so maybe it is new. Screenshot below for &q...

The Freemium Business Model

Fred Wilson, a managing partner at two VC firms in New York, had a highly touted post on his favorite business model that a lot of SEOs and Internet marketers will be able to identify with: Give your service away for free, possibly ad supported but maybe not, a...

Offline Buying & Advanced Analytics

So SEW (and several other folks) pointed to a study today from Comscore & Google that shows a very high percentage of Internet surfing results in a latent, offline purchase. ...

To Ponzi or Not to Ponzi - That is the question!

A little background reading first for those of you who are not familiar with what a Ponzi scheme is.I would assume most of you are doing your daily activities because you want to make some form of money and, you also hope that you'll be able to retire comfortably one day.That's an admirable goal and the Internet has spawned a...

Identifying the Linkerati

Oftentimes, when I describe the concept of linkbait to clients, it's critical to also describe those folks who are the targets of linkbait - I'll call them the "Linkerati". Let's explore the culture of these most valued of web-dwelling souls: Bloggers - probably the most targetable and directly influenced folks, bloggers are an excellent so...

Dirty Deeds Done Dirty

I know we don't usually cover news that everyone else has, but I couldn't help spreading the word on this band of snakes. From David Wallace: The company in question is Paramount Web Masters (www.paramountwebmasters.com). I'm am not going to link directly to ...

Exalead's Advanced Query Operators

Via Gary Price - Exalead, a major competitior in the 2nd tier search engines, has an incredible array of advanced operators to help sophisticated users refine queries. The offerings include: An advanced search page with the ability to modify v...

A Morning Stroll through Hypertext Town

Over at Debra's Linkspiel blog, guest writer Bill Slawski is talking about offline advertising for online services. This was my favorite bit: Walking through a parking lot, I feel an urge to click on cars, noticing that some Maryland and...

St. Patrick's Day - 100% Customized & Commercialized

And now for something completely different. Via Slate - Ireland's "Crack" Habit: In the last 15 years, Dublin-based IPCo and its competitors have fabricated and installed more than 1,800 watering holes in more than 50 countries. Guinness threw its weight (and that...

Similicious

Another site that plugs into del.icio.us - similicious provides data about the folks who've tagged your site. For example, with SEOmoz, it shows that taggers also found sites like A List Apart, Particle Tree, and 24 Ways interesting. It's a good way to ...

BlogInfluence Calculations

Came across BlogInfluence which purports to give a score to indicate your blog's relative level of importance in the sphere. The rough calculation is based on the number of Technorati and Yahoo! links you've got, added together with Bloglines subscriptions and multiplied by a factor that uses Google's PageRank. It's certainly not a perfe...