The New Rules of AI Visibility and How To Prepare for It
Is AI search making your brand harder to find? Learn the visibility rules, traps, and checklist to earn citations, trust, and clicks before buyers choose.
Technical SEO
Traditionally, the phrase Technical SEO refers to optimizing your site for crawling and indexing, but can also include any technical process meant to improve search visibility.
Technical SEO is a broad and exciting field, covering everything from sitemaps, meta tags, JavaScript indexing, linking, keyword research, and more.
If you’re new to SEO, we recommend starting with the chapter on Technical SEO in our Beginner’s Guide. Below are the latest posts on technical SEO, and we’ve included a few top articles here.
On-Site SEO : What are the technical on-page factors that influence your rankings? Our free learning center will get you started in the right direction.
The Web Developer's SEO Cheat Sheet : This handy—and printable—cheat sheet is invaluable for anyone building websites. Contains several useful references that cover a ton of technical SEO best practices.
MozBar : This free Chrome extension is an advanced SEO toolbar that helps you to examine and diagnose several technical SEO issues.
The Technical SEO Renaissance : Is it true that technical SEO isn't necessary, because Google is smart enough to figure your website out? Mike King puts this rumor to rest, and shows you what to focus on.
Technical SEO: The One Hour Guide to SEO : Want a quick introduction to the basics of technical SEO? Our guru Rand has you covered—all in about 10 minutes.
What is Index Bloat? — Whiteboard Friday
Is your website carrying deadweight? Learn how to identify URLs consuming your index quota without delivering traffic, understand the difference between crawl budget and index bloat, and discover practical solutions for cleanup.
Because if you don't trim the excess pages from your site, you're making Google work harder to find—and trust—your best content. Let's fix that.
The Dark Side of AI No One Talks About
Is AI helping your SEO or sabotaging it? Discover the hidden risks of LLMs and the practical strategies to protect your brand visibility.
Level Up Your SEO Strategy with a Product Mindset — Whiteboard Friday
Frustrated by technical SEO tickets that never get fixed? In this episode of Whiteboard Friday, Gus Pelogia explains how adopting a "product mindset" can bridge the gap between SEOs and developers. Learn how to leverage sprint planning and discovery meetings, bundle tasks into larger projects, and build MVPs to prove value and get your initiatives prioritized.
What Is Headless SEO? – Whiteboard Friday
In this Whiteboard Friday, learn about headless CMSs, the advantages of using them, and the differences in your approach to SEO.
How to Communicate Site Migration to Clients — Whiteboard Friday
Site migrations can be tricky! Rebecca Yu shares essential strategies for SEO professionals to clearly explain the process and potential impacts to non-SEO clients. Learn how to bridge the communication gap, accurately identify when a migration is happening, and ensure a smoother transition for everyone.
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How to Use Chrome to View a Website as Googlebot
The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
How I Created an SEO Strategy That Increased a Client’s Search Visibility by 375%
Struggling with SEO in volatile SERPs? Discover the 6-step strategy that boosted search visibility by 375% with a proven, repeatable process grounded in results.
Is Traditional SEO Becoming Obsolete?
Is traditional SEO still worth it in an AI-first world? Learn how marketers are adapting to declining traffic, LLM search, and platform-specific strategies that work.
The Biggest Lessons I Learned From the HCU So Far
Struggling to recover from Google's HCU updates? Learn data-backed strategies to protect your site by understanding topical radius and helpful content signals.
18 Real-Life Analogies to Explain SEO to Anyone
Struggling to explain or understand technical SEO? These real-life analogies simplify technical concepts, making SEO easier to understand and teach.
3 Unexpected Examples of Technical SEO Issues (And How to Resolve Them) — Whiteboard Friday
Discover three hidden technical SEO issues silently sabotaging your website! SEO expert Kristina Azarenko reveals how improper buttons, background images, and lazy loading prevent Google from crawling your content, plus actionable fixes to boost your site's visibility.