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Country code top-level domains (ccTLDs) are domain extensions generally used to indicate a site contains content specifically relevant to a particular country, territory, or region. Learn all about using ccTLDs for internationalization in this article.
This guide is here to help you go down the international expansion path on the web, focused on ensuring your users see the right content for their query in the search engines. It is all about international expansion from a technical standpoint, and will grow with your business over time.
Categories: International SEO
A/B testing is bread and butter for anyone who aspires to be a data-driven marketer. Cara will share stories about how testers, from one-person agencies to dedicated testing teams, are doing it, and how you can develop your own A/B testing expertise.
Change makes us all nervous, and relaunching an entire site can be both thrilling and daunting. Lauren will walk you through how to do it right from infrastructure and content to design, information architecture, and marketing automation, and share real life triumphs and cautionary tales.
Categories: Technical
Far from dead, email is a powerful workhorse that belongs in every marketer's optimization toolkit. Justine will show you how to use email to deliver personal, 1-to-1, and contextually relevant messages that delight your subscribers and encourage engagement.
Dig into the discipline of reputation marketing and strategy. Rhea will show you what the role of a reputation marketer looks like, what analytics to track, and why everyone should be investing in their organization’s reputation to diversify and reduce marketing spend and other high business costs.
Categories: Social Media and PR
Information Architecture (IA) shapes the way we organize data, think about complex ideas, and build web sites. Joe will provide a new approach to IA for SEO and Content Marketing, based on actionable insights, that SEOs can extract from their own data sets.
Best practices lie. Talia shares how to build a mobile conversion optimization strategy and how to turn more mobile visitors into customers based on a/b testing their emotions, decision making process, and behavior.
Featured snippets (also known as “answer boxes”) are steadily appearing in the first organic SERP spot, providing big opportunities for SEOs able to snag them. Armed with the latest data and analysis, Rob Bucci will take you on a deep dive into the constantly evolving featured snippet and show you how to earn more for your site.