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AI was supposed to make your job easier. Instead, you're stuck with manual repetitive tasks, rewriting the same prompts, and wondering why none of it sticks.

The problem isn't AI. You're building prompts when you should be building agents.

In this webinar, Nick Lafferty, Founding Marketing Engineer at Profound, will show you how to make the switch.

You'll learn:

  • How to identify marketing tasks and workflows worth automating
  • How to build your first AI agent in Claude
  • How to create a single source of truth for internal use
  • How to scale AI agents across your marketing team

Meet your speaker

Nick Lafferty is the Founding Marketing Engineer at Profound where he was the first marketing hire, pioneering how marketers can use AI Agents to do great work, faster. 

Prior to Profound, he led growth marketing at Loom through its $1B acquisition by Atlassian and has advised brands including Glean, Watershed, and AngelList.

 

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