Your boss wants to know why competitors keep appearing in AI answers, and your brand doesn’t.
You can see the gap, but knowing which sources to target and how to get those precious citations leaves you guessing.
In this webinar, Eric Hoover and Beth Nunnington from Journey Further will show you how to build a citation playbook to improve your brand’s AI visibility.
You’ll learn:
- How to find the exact sources AI cites in your category
- How to find and prioritize citation opportunities your competitors already use
- How to build a repeatable playbook for earning coverage
- How to measure citation wins and prove ROI to leadership
Meet your speakers
Beth Nunnington is the VP of Digital PR at Journey Further, where she helps brands earn authoritative coverage that drives brand visibility and measurable impact. With over 14 years of experience, Beth has worked with clients like Adobe, Marks & Spencer, and Clarks.
Eric Hoover is the Senior Director of Organic Strategy at Journey Further, with over 17 years of experience helping brands like UGG, HOKA, Amex, & LG improve search visibility and conversions.
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