How To Prove Local SEO ROI With Call Tracking and Attribution

Local search metrics are lying to you. While standard dashboards track clicks and form fills perfectly, they are completely blind to the phone calls that drive actual revenue for home services, legal, and healthcare businesses.

If you can’t connect the phone ringing to your SEO efforts, you are underreporting your most valuable conversions and underselling your ROI. But when you bridge that offline gap, you gain total clarity over which specific tactics are actually making the phone ring.

In our next Beyond the Map Pack session, Darrell from CallRail joins us to dismantle the biggest reporting blind spot in search marketing and show you how to tie offline revenue directly to your digital execution.

Here’s what you'll learn:

• How to attribute calls to specific keywords and listings
• Turning call data into a budget optimization loop
• Tracking calls without breaking NAP consistency

Meet your speaker:

Darrell Tyler is the Senior Manager of Organic Growth at CallRail, a lead intelligence platform that helps businesses turn more leads into better clients. With more than a decade of experience running and optimizing local SEO campaigns for small businesses and agencies, Darrell has built a reputation for turning SEO into measurable business growth. Before joining CallRail, he led SEO strategy at agencies and companies, including Cardinal Digital Marketing, Planview, and Cosmick Technologies. Today, Darrell leads CallRail's organic growth strategy, helping businesses connect their local SEO efforts to the calls and revenue they actually generate.