Keyword Research
Almost all SEO begins with keyword research. Understanding what people are searching for and how many people are searching helps form a solid content strategy.
Beyond the basics, keyword research encompasses many more advanced considerations, including SERP features, keyword search intent, competitive analysis, and even internationalization.
Read the latest Moz posts on keyword research. We’ve also included links to our most popular keyword research resources to help your SEO journey.
Keyword Research : Everything you need to get started with keyword research.
Keyword Research Learning Center : Our free keyword research learning hub. Here, we’ve gathered our top resources in one place.
How To Find A Competitor's Keywords : Find out what keywords your competitors are ranking for with this easy workflow.
Keyword Explorer : Want to dive in? Try our top-rated keyword research tool, with over 500 million keyword suggestions.
Find Striking Distance Keywords With Moz Pro : How to quickly locate, track, and label these keyword opportunities in Moz Pro in this Whiteboard Friday video
6 Keyword Research Mistakes You Might be Making
Keyword research is an all too often under-appreciated aspect of SEO. I've written a few keyword research posts here on Moz and that's because I believe it to be the blueprint of any successful SEO campaign...
Are Word Limits in the Google Keyword Tool Affecting the Long Tail in Your SEO Keyword Research?
Chances are - if you visit SEOmoz on a regular basis - you already know the importance of keywords, choosing your keywords correctly and therefore that keyword research is one of the most important areas behind a successful SEO strategy. The Google AdWords Keyword Tool is probably the i...
How to Get Search Volume Data Straight into Excel [Mozcon Debrief]
Just to say thanks to the Mozteam for flying me over to sunny Seattle, I brought them a new toy to give away. And, it rocks...
What Small Business Clients Need to Know About Keywords and SEO
OK, so I've worked-on or managed well over 100 SEO campaigns over the last few years and a common trend I've noticed is that many small business clients don't really understand how choosing the right keywords affects and defines an SEO campaign and what it takes to deliver results.
Using E-Commerce Keyword Research to Hook More Customers
To some, keyword research is keyword research...the type of website doesn't matter! To me however, ecommerce websites require a different approach to keyword research because ecommerce is in my opinion an entirely different beast. The following is a step-by-step process for how I do SEO keyword research for my ecommerce clients...Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
What Keywords Do I Rank For?
Ever wondered how to find ALL they keywords that you rank for? Turns out, it's a lot harder than you might think.
I'm Ranking, So Where's My Traffic?!
In SEO, nothing is quite as frustrating as pouring time and money into your chosen keyword and finally breaking into the Top 10, only find that you still have no visitors.
Keyword Research - Using Categories to Make Your Process More Actionable
Most SEO’s don’t like doing keyword research. It’s data intensive, requires some heavy lifting with Excel, and, let’s be honest, feels a bit like guess work. This post aims to help a lot with that!
How Does Your Local SEO Market Compare With Other Large Cities?
Recently, in my efforts to improve my business, I looked over the competition not only in my local Seattle SEO market, but also jumped over into other cities to gauge who's doing the "right things" out there in other cities. In order to figure out which markets to examine with what little time I feel I have (despite ha...
Think the Opposite when Picking Travel Related Keywords
Picking keywords is one of the most important parts of SEO. You want the best keywords with the highest value so you can make the most money. People spend hours looking through analytics tools for the juiciest keywords. This is especially true in travel. After pornography, travel is the second thing people spend money on on the Internet.