Keyword Research
Almost all SEO begins with keyword research. Understanding what people are searching for and how many people are searching helps form a solid content strategy.
Beyond the basics, keyword research encompasses many more advanced considerations, including SERP features, keyword search intent, competitive analysis, and even internationalization.
Read the latest Moz posts on keyword research. We’ve also included links to our most popular keyword research resources to help your SEO journey.
Keyword Research : Everything you need to get started with keyword research.
Keyword Research Learning Center : Our free keyword research learning hub. Here, we’ve gathered our top resources in one place.
How To Find A Competitor's Keywords : Find out what keywords your competitors are ranking for with this easy workflow.
Keyword Explorer : Want to dive in? Try our top-rated keyword research tool, with over 500 million keyword suggestions.
Find Striking Distance Keywords With Moz Pro : How to quickly locate, track, and label these keyword opportunities in Moz Pro in this Whiteboard Friday video
How to Get the Most of Google Suggest?
Hi there Mozzers! My name is Ollivier Jacq and I work for Paradizo.com This is my first post here at SEOmoz. Everybody knows Google Suggest, but if not here is a short explanation from Google: &ldquo...
Choosing the Right Keyphrases - Especially for the Smaller Sites!
Hey there folks! Today's post is a hands-on walkthrough of some of the decision making used when choosing the keyphrases to target. Producing a list of the most important terms in an industry is nice, but actually choosing the right keyphrases is essential. The post was largely created in response to a question submitted by Kien in the comments of my last post.
Keyword Research Tools - Build Your Own Adventure
My mother used to scold me for misusing my toys, playing with my food and for having a bit too much energy. She was well within her rights, as I was a bit of a handful, but at the moment one particular phrase really sticks out in my mind “Is that what that was made for Sam? Use it the right way, please.” Whether I was riding down the stairs in a sleepin...
The Halo Effect on SEO Campaigns
When working with prospective clients, we often talk with them about the many long-tail or related keywords that they may show up for, in addition to the primary keyword, as we optimize their website structure, increase their content, and improve their link profile. At OrangeSoda, we refer to this as the "halo effect," but it is also referred to as the umbrella effect, keyword as...
Keyword Tag Cloud Generator
Having spent some time looking into keywords on customer and competitor sites, I decided there must be an easier way of collecting and viewing the data? Checking for keywords in page titles, headers, anchor text, image file names, etc can be quite time consuming. I started to think about how useful it would be to have a tool which would crawl a site and t...Level Up Your SEO Skills With Our Free Training
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Web Seer - Using Google Suggest for Keyword Research
Google's "Suggest" feature is an interesting insight into popular searches - start typing a search phrase and Google will suggest popular phrases based on recent queries: (I find Number 4 in the list is particu...
Targeting Multiple Keywords vs. Singular Keyword Focus
Despite being a seemingly simple topic, this one seems to stymie even experienced SEOs. There's a natural conflict that creates the issue - the more keywords you target on a single page, the less you need to link build and optimize (for both search engines and user experience/conversion rate) on many pages. ...
Keyword Targeting: How to Employ Multiple Keywords for SEO & Conversions
At some point during your University's SEO 201: Advanced Keyword Research & Targeting class, they probably gave a few lectures and case studies on how to effectively split up your keyword research list across multiple pages and use those terms/phrases to maximum benefit. But, for those who might have missed that lesson (which would be, umm, all of us, since no...
Illustrating the Long Tail
The long tail of search demand has been around since the dawn of web search and, since that time, search marketers have been attempting to tap into the powerful stream that high quantities of unique content can provide. I recently came across some great data from Hitwise (about 1 year old, but still highly relevant) showing off just how substantive the long tail can be. Bill Tancer's post ...
How To Analyze Keyword Difficulty - Tooless!
There is a lot of information on the web on how to do the basics of SEO yet it took me years to figure out the right way to analyze Keyword Difficulty. I think there are a few reasons for this. One being that it’s a difficult subject to explain and it’s a lot more complicated than it looks. I know there is a keyword difficulty tool from SEOMoz (htt...