Keyword Research

Almost all SEO begins with keyword research. Understanding what people are searching for and how many people are searching helps form a solid content strategy.

Beyond the basics, keyword research encompasses many more advanced considerations, including SERP features, keyword search intent, competitive analysis, and even internationalization.

Read the latest Moz posts on keyword research. We’ve also included links to our most popular keyword research resources to help your SEO journey.

Keyword Research : Everything you need to get started with keyword research.

Keyword Research Learning Center : Our free keyword research learning hub. Here, we’ve gathered our top resources in one place.

How To Find A Competitor's Keywords : Find out what keywords your competitors are ranking for with this easy workflow.

Keyword Explorer : Want to dive in? Try our top-rated keyword research tool, with over 500 million keyword suggestions.

Find Striking Distance Keywords With Moz Pro : How to quickly locate, track, and label these keyword opportunities in Moz Pro in this Whiteboard Friday video

How to Target Multiple Keywords with One Page - Next Level

In this edition of our educational Next Level series, you'll learn an easy workflow for researching and targeting multiple keywords on one page. Read on and level up!

Paid Search Marketing (PPC) Keyword Research

No, Paid Search Audiences Won’t Replace Keywords

Keywords or audience targeting? Kirk Williams sets out to argue that far from being dead, keywords are still the most useful tool in the paid search marketer's toolbox.

Keyword Research Advanced SEO SEO Tools

Not Your Dad's Keyword Tool: Advanced Keyword Research Use Cases

This isn't your dad's keyword tool. Learn about novel ways to take advantage of powerful keyword tools like Moz Keyword Explorer to do far more than find related keywords.

Keyword Research Advanced SEO Content Marketing

[Case Study] How We Ranked #1 for a High-Volume Keyword in Under 3 Months

If you've been struggling to take the number-one spot in the SERPs for a competitive keyword, take a cue from this case study. Dmitry Dragilev shares his team's 8-step methodology for ranking first in a popular niche.

Keyword Research Local SEO On-page SEO

Your Daily SEO Fix: Keywords, Concepts, Page Optimization, and Happy NAPs

In our final week of the Daily SEO Fix video series, we cover some quick wins for on-page optimization, keyword research, and accurate NAP listings for your local endeavors using tools from the Moz suite.

Paid Search Marketing (PPC) Keyword Research Mobile SEO

The Step-By-Step Guide to Testing Voice Search Via PPC

Conversational interfaces are becoming more and more popular, but it's hard to know where to start when it comes to voice search. A $50 PPC budget is enough to jumpstart your voice search keyword list and strategy — learn how in this step-by-step guide.