Keyword Research
Almost all SEO begins with keyword research. Understanding what people are searching for and how many people are searching helps form a solid content strategy.
Beyond the basics, keyword research encompasses many more advanced considerations, including SERP features, keyword search intent, competitive analysis, and even internationalization.
Read the latest Moz posts on keyword research. We’ve also included links to our most popular keyword research resources to help your SEO journey.
Keyword Research : Everything you need to get started with keyword research.
Keyword Research Learning Center : Our free keyword research learning hub. Here, we’ve gathered our top resources in one place.
How To Find A Competitor's Keywords : Find out what keywords your competitors are ranking for with this easy workflow.
Keyword Explorer : Want to dive in? Try our top-rated keyword research tool, with over 500 million keyword suggestions.
Find Striking Distance Keywords With Moz Pro : How to quickly locate, track, and label these keyword opportunities in Moz Pro in this Whiteboard Friday video
What Is Semantic Search and What Should You Do About It?
Semantic search is the present and future, and it's important to have a good handle on what it is and how you can use it to your advantage. This post presents 5 strategies for getting started with semantic SEO.
How to Find, Organize, and Strategically Apply Keywords
Walk through the process of creating a dynamic keyword-to-URL map from scratch. If you’re an SEO or content creator and don’t have a dynamic, regularly referenced keyword map, this post is for you.
Moz Keyword Explorer vs. Google Keyword Planner: The Definitive Comparison
A comparative look at Keyword Explorer vs. Keyword Planner keyword research results. Which tool provides the highest-quality keywords? Does one tool miss keywords that the other discovers?
How to Predict the Conversion Value of Keywords for SEO
The word “success” is a farsighted and ambiguous term when it comes to the search engine optimization world. Neither are keyword placements guaranteed in the result pages, nor is there an easy way to go about measuring the subsequent conversion value from those keywords (more so after Google’s...
3 New Upgrades Make the Web's Best Keyword Research Tool Even Better
"I'm still a little embarrassed to admit it, but admit it I must. KW Explorer is the best keyword research tool in the market, period*." 3 brand-new upgrades to Keyword Explorer will make your research easier and more accurate than ever.Level Up Your SEO Skills With Our Free Training
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![SEO Trek: The Search for Google RankBrain* [New Data]](https://moz.toolspire.one/images/blog/banners/57f2d27fe5c4d8.66879030_2021-03-30-235418.jpg?auto=compress%2Cformat&fit=crop&dm=1617148458&s=bbfbe99d77c384f8ac116eddb38723a2)
SEO Trek: The Search for Google RankBrain* [New Data]
Engagement is a huge but often ignored opportunity, and may be an important aspect of Google's machine learning algorithms. Larry Kim shares new findings to support the theory that these algorithms reward high user engagement.
Generate 100+ Blog Topic Ideas in Seconds
Coming up with effective ideas for blog posts can take an immense amount of time. We want to show you a neat use of Keyword Explorer that can help get that time back.
Google Is Grouping Keyword Volumes - What Does This Mean for SEO?
Google Keyword Planner recently saw a disappointing change: Keyword volumes are being lumped into large ranges that don't offer near the detail we had before. This post explores what that means for your SEO work.
Google Keyword Unplanner – Clickstream Data to the Rescue
Learn how Moz Keyword Explorer uses clickstream data to unravel recent changes to Google Keyword Planner volume data, giving you accurate, steady, and resilient keyword data.
How to Build a Killer Content → Keyword Map for SEO
You've got content on your site that doesn't intentionally target any keyword. But how do you identify those opportunities and, most importantly, capitalize on them? In today's Whiteboard Friday, Rand illustrates the process of creating your own content-to-keyword map to discover where to optimize, what content to build, and how to intelligently target keywords when you're auditing a site.