Local SEO
Did you know that 97% of people learn about a local business online, and 72% of consumers who performed a localized search visited a store within 5 miles? Having a solid local SEO strategy is the first step to putting you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
Business as Unusual: How to Communicate Your New and Updated Services with Google My Business
During the pandemic, almost a third of shoppers have purchased from a brand that’s new to them. In this article, we’ll explore tactics for surfacing your new or updated services digitally to guide and convert these new searchers during their decision-making process.
Location Data + Reviews: The 1–2 Punch of Local SEO (Updated for 2020)
Consistent NAPs get your business found — positive reviews get it chosen. Communicate this to your local SEO clients using owner responses, authenticity and honesty, rapid responses at a good pace, and more.
Top 10 Changes That Impacted Google My Business in 2020
2020 has been a busy year for Google My Business. Since January, Google has launched new features, fixed bugs, and had to adapt to the global pandemic.
Supporting Small Business Saturday with 2020-Conscious Marketing
Our work depends on sustaining independently-owned local businesses through and far beyond Small Business Saturday. With the right strategy, we can make an impactful effort together.
4 Google My Business Fields That Impact Ranking (and 3 That Don't) — Whiteboard Friday
Joy and her team at Sterling Sky have come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google.Level Up Your SEO Skills With Our Free Training
Moz Academy Training
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Keyword Research Master Guide
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Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
Basic Reputation Management for Better Customer Service
In our State of Local SEO Survey, 90% of respondents agreed that the impact of reviews on local pack rankings is real. Local business owners should be able to turn those chilly black-and-white words on a review profile into a living color interaction, with the potential for further details, vital learnings, resolution, and deeply informal human connection with a neighbor.
The State of Local SEO: Experts Weigh in on Industry-Specific Tactics
We asked five local SEO experts to zero in on the trends and tactics businesses across five industries should focus on to get ahead — and stay ahead — during this time.
New Moz Local Plans Unveiled — With Reputation Management & Social Posting!
With listing and reputation management so essential for local businesses — especially in 2020 — we’re introducing new Moz Local plans that give you more options for review monitoring, review management, and social posting, depending on your needs.
How to Choose Google Business Profile Categories (With Cool Tools!)
Your choice of your primary and secondary categories contributes a lot to Google’s understanding and handling of your business. With so much riding on proper categorization, let’s empower you to research your options like a pro today!
Proximity Third: A Deeper Dive into a Local Ranking Factors Surprise
In a break with tradition, participants in the Moz State of the Local SEO Industry 2020 Survey placed user-to-business proximity at a lowly third place in terms of influencing Google local pack rankings. Just a year ago, our respondents had voted it #1.