Local SEO
Did you know that 97% of people learn about a local business online, and 72% of consumers who performed a localized search visited a store within 5 miles? Having a solid local SEO strategy is the first step to putting you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
The State of Local SEO Industry Report 2020, Announced
Moz’s very warmest thanks to the 1,453 respondents who volunteered time to contribute to this second installation of our industry survey. It’s rewarding to have such a large survey group; as this report details in high relief, the work of marketing a single business location can pass through a dozen hands.
Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans
Where there’s need, fulfilment can be a public good, and where there’s upheaval, any possibility is worth considering. Necessities are emerging in bold relief on the map of each town and city. Demand must be met by determined small entrepreneurs to keep society functional.
Crisis Adaptation
Businesses all over the globe are struggling with new challenges as a direct result of the COVID-19 pandemic. Britney Muller outlines a checklist that businesses can use to meet the changing needs of consumers and improve visibility for local searches.
How Your Local Business Can Be a Helper
“When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’ To this day, especially in times of disaster, I rememb...
Generating Local Content at Scale
Building local pages at scale can be a painful task. It's hard to strike the right mix of on-topic content, expertise, and location. Russ Jones shares his favorite white-hat technique using natural language generation to create local pages to your heart's content.Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
Getting Smarter with SERPs
Modern SERPs require modern understanding, and that means paying close attention to location and how it affects rankings. Learn about getting data that represents true traffic in this edition of Whiteboard Friday.
A Beginner’s Guide to Ranking in Google Maps
The majority of your potential customers still use Google to find local businesses near them. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?” The answer: through Google Maps marketing.
Heart, Ear, Eye, Mind, Mouth: Local SEO Exercises for Your Least Technical Clients
Instead of signaling via SEO, CTR, USPs, and GMB, let’s relax with clients by relating successful local search marketing practices to experiences people at any level of technical proficiency already understand.
2020 Local SEO Success: How to Feed, Fight, and Flip Google
Feed Google the right information, fight spam, and flip it into an opportunity: these are the top 3 ways to chase local SEO success in 2020.
6 Local Search Marketing DIY Tips for the Crafting Industry
The $44 billion crafting industry is ready for a marketing revamp. If you market a local business within this niche, Miriam Ellis has 6 pro tips for you to prepare for an even more fruitful 2020.