Local SEO

Did you know that 97% of people learn about a local business online, and 72% of consumers who performed a localized search visited a store within 5 miles? Having a solid local SEO strategy is the first step to putting you on the map.

New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.

The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.

The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.

Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.

Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.

Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.

Local SEO

Simple Spam Fighting: The Easiest Local Rankings You’ll Ever Earn

Google is overrun by spam in its local listings. How can you begin to fight back? Miriam Ellis shares simple tactics and smart strategy to overcome it.

Local SEO

Building a Local Marketing Strategy for Franchises [Guide Sneak Peek]

Franchises know how to market at the national level, but often lack the tools for reaching their local consumers. What they need is marketing plan capable of scaling from national priorities to hyperlocal customers — this excerpt from our guide explains how.

Local SEO

Have Your Agency’s Clients Considered a Local Product Kiosk? Google Has.

There's a quiet opportunity in local SEO that could mean a conveniently unique competitive advantage for your clients: local product kiosks. Google has confirmed that these are eligible for listings apart from the main business page — could they be right for you?