Local SEO
Did you know that 97% of people learn about a local business online, and 72% of consumers who performed a localized search visited a store within 5 miles? Having a solid local SEO strategy is the first step to putting you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
The 2018 Local SEO Forecast: 9 Predictions According to Mozzers
Google as friend or foe? Expert local search marketing predictions from Moz's own Miriam Ellis, Dr. Pete, and Britney Muller will equip your brand for the deep end of 2018.
New Research: 35% of Competitive Local Keywords Have Local Pack Ads
You may have noticed more ads in local packs. Across 11,000 searches (110 keywords X 100 cities), we were surprised to find ads in 35% of local packs, with as high as 64% in some verticals.![How Is Google's New "Questions and Answers" Feature Being Used? [Case Study]](https://moz.toolspire.one/images/blog/banners/local-seo-e50da72_2021-03-30-225825.png?auto=compress%2Cformat&fit=crop&dm=1617145105&s=fccf98743c323fa258365beac19f32f4)
How Is Google's New "Questions and Answers" Feature Being Used? [Case Study]
One of Google's newest features in the local SERPs doesn't seem to have great adoption by business owners. How are people Google's new Questions & Answers, and who gets the most benefit from participation? Check out the takeaways from this case study by Miriam Ellis.
Free Local SEO Tools That Belong in Your Kit
If you've been looking to ramp up your local SEO work without busting your budget, this is the post for you. Local SEO expert Miriam Ellis shares over 25 free tools, spreadsheets, resources, and more to make your job easier in the year ahead.![How to Troubleshoot Local Ranking Failures [Updated for 2018]](https://moz.toolspire.one/images/blog/banners/5a5558f675fcd1.57046372_2021-03-30-225908.jpg?auto=compress%2Cformat&fit=crop&dm=1617145148&s=dd09527dac7daa175c1bb217351ffd43)
How to Troubleshoot Local Ranking Failures [Updated for 2018]
Your site's local rankings are dropping fast — is it because of Possum? Local Service Ads? Lack of organic authority? Or something else entirely? Miriam Ellis uncovers the most common causes of lost or low local rankings in the Google SERPs and helps you diagnose just what went wrong with her actionable 10-point checklist.Level Up Your SEO Skills With Our Free Training
Moz Academy Training
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Keyword Research Master Guide
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Guide to SEO Competitor Analysis
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Not-Actually-the-Best Local SEO Practices
Not all common practices in local SEO are the *best* practices. In fact, some of them can be pretty darn harmful. Check out Miriam's list of what-not-to-dos in today's blog post.
Geomodified Searches, Localized Results, and How to Track the Right Keywords and Locations for Your Business - Next Level
No matter what kind of site you work on, local SEO will likely have an impact on how your site shows in the SERPs. Jo explains how any business can take advantage of local SEO know-how to win online.
The Local SEO Holiday Checklist – You Could Even Say It Glows
As we head into November and look toward the holiday season, there are several tactics that businesses should keep in mind with regard to local search. Miriam Ellis walks you through in this post.
Unfiltered: How to Show Up in Local Search Results
Earning a spot in local search results is difficult enough, but some businesses find their locations filtered out of local packs. Learn what factors can affect your appearance in those packs, and what you can do to be sure your business isn't filtered.
Yes, Competitors Can Edit Your Listing on Google My Business
Google's statements about GMB spam aren't entirely accurate. Joy Hawkins busts a few myths about whether or not competitors can edit your listing without your approval.