Local SEO
Did you know that 97% of people learn about a local business online, and 72% of consumers who performed a localized search visited a store within 5 miles? Having a solid local SEO strategy is the first step to putting you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
How to Diagnose Pages that Rank in One Geography But Not Another
It's not uncommon to rank well in one locale and tank in another, even for sites without an intent to capture local queries. In today's Whiteboard Friday, Rand shows you how to diagnose the issue with a few clever SEO tricks, then identify the right strategy to get back on top.
5 Tips to Help Show ROI from Local SEO
Showing the value of your SEO efforts to non-marketers can be difficult, and can even lose you customers if not done right. Google Top Contributor Joy Hawkins shares 5 of her own best tips for proving ROI in the language of SMBs.
45 Local SEO Pitfalls and How to Avoid Them
From your business plan to your citations to your social media strategy, local SEO has a scary number of pitfalls you can stumble into. Arm yourself with knowledge and read through this comprehensive list of what not to do.
Fighting Review Spam: The Complete Guide for the Local Enterprise
Review spam is a pain the side of local marketers everywhere. Luckily, we've put together a comprehensive guide to help navigate what to do when your business is plagued with spammy reviews.
Moz Local Report: Who's Winning Wealth Management?
Who's winning local, organic, and paid placement across Google in the wealth management industry? We analyze 5 keywords X 5,000 cities to find out, including key takeaways for players who want to compete in the wealth management space.Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
How to Delete a Google My Business Listing – A Common Question with a Complex Answer
Miriam Ellis outlines 11 common Google My Business listing management scenarios and the necessary steps to resolve them.![What You Need to Know About Duplicate GMB Listings [Excerpt from the Expert’s Guide to Local SEO]](https://moz.toolspire.one/images/blog/banners/local-seo-e50da72_2021-03-30-232550.png?auto=compress%2Cformat&fit=crop&dm=1617146750&s=433cdd35daa52ddc549e5cd0b41fc51e)
What You Need to Know About Duplicate GMB Listings [Excerpt from the Expert’s Guide to Local SEO]
Now that Google MapMaker is dead, there are lots of questions around duplicate listings. Joy Hawkins shares a chapter from her Expert's Guide to Local SEO and covers everything from what to do with listings for a deceased practitioner to service area businesses and beyond.
Offline and Organic: The Two Rivers That Feed Modern Local SEO
When the local SEO industry is in the midst of a sea change & Google's willing to change the rules at a moment's notice, your best bet is to safeguard your efforts with an offline and organic approach.
The Best Types of Content for Local Businesses: Building Geo-Topical Authority
What's the best way to show local searchers that you're an authority in your niche? You guessed it — through your content. But that can be a pretty vague and overwhelming term; what are some actual ways to make a difference, conversions-wise? Miriam Ellis explains.
Announcing the 2017 Local Search Ranking Factors Survey Results
How have local SEO priorities changed, what's the best way to rank in a local pack, and what's the #1 local ranking factor according to the experts? Answers to these questions and more are addressed in the results of the 2017 Local Search Ranking Factors Survey.