Local SEO
Did you know that 97% of people learn about a local business online, and 72% of consumers who performed a localized search visited a store within 5 miles? Having a solid local SEO strategy is the first step to putting you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
The Month Google Shook the SERPs
In the month between June 28th and July 28th, Google made four major changes: (1) dropping authorship photos, (2) doubling In-depth, (3) removing many video snippets, and (4) the "Pigeon" update.
Everybody Needs Local SEO
Go beyond NAP with Greg Gifford's 7 site elements for local SEO plus an easy citation workflow that gets you on the map.
Advanced Local Citation Audit & Clean Up: Achieve Consistent Data & Higher Rankings
Cleaning up your citations is not as easy as waving a magic wand or blinking while wearing your Google Glass. Read on to find out how to audit your citations and clean up your local listings!
Stop Worrying About the New Google Maps; These URL Parameters Are Gold
Somewhat inspired by a Pete Wailes YouMoz post from many years ago, I set out last week to explore Google Maps with a fresh set of eyes and an open mind to see what I could discover about how it renders local business results. Read on, for what I think I found.
Local Landing Pages: A Guide To Great Implementation In Every Situation
With the right types of landing pages, you can dramatically increase your local visibility. These helpful guidelines and tips will help you ensure proper implementation for your specific business model.Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
Announcing Moz Local: Simultaneous Listing Management on All Major Aggregators
We designed Moz Local to be the most efficient option for location management, with an easy-to-use interface and an affordable price point. In a nutshell, the product allows you to upload a spreadsheet of all of your locations, which we then standardize and distribute to all five major U.S. data aggregators and three important local directories.
Geolocation: The Ultimate Tip to Emulate Local Search
It's easy to customize the geolocation settings -- once or twice. However, these steps can be long and fastidious for results that might be unreliable, mainly if our prime concern is to collect data for filtering, comparing and verifying rankings based on the user's geographic location or when providing clients with direct links to different versions of SERPs from city based location.
Google Business Photos May Correlate With Higher Local Search Ranking, Although Not a Magic Bullet
But do Google Business Photos help with local search rankings? Google's been mum, and I haven't been able to find any research on the matter. So I decided to test if there was a correlation between adoption of Google Business Photos and local search rankings.
Get Your Multi-Location Business Ranking in Multiple Cities With One Domain
In this YouMoz post, I'll outline a strategy and some tactics I've used that have allowed me to help multiple clients achieve high rankings in different cities using only one domain name. These tactics have worked for businesses that have multiple locations, whether they are a large chain, multiple franchises or a law firm with offices in 10 cities.
Top 20 Local Search Ranking Factors: An Illustrated Guide
This year's Local Search Ranking Factors identified 83 foundational ranking factors. This guide explains the top 20 most important factors and offers a succinct, illustrated example of each.