Local SEO
Did you know that 97% of people learn about a local business online, and 72% of consumers who performed a localized search visited a store within 5 miles? Having a solid local SEO strategy is the first step to putting you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
The 2013 Local Search Ecosystems (and a GetListed Upgrade)
Brand new visualizations show the state of the local search ecosystems in the US and several other countries. Along with this exploration, we're excited to announce the release of two data platforms to the roster we display on GetListed.org.
Announcing the 2013 Local Search Ranking Factors Results
The full results of this year's Local Search Ranking Factors survey are in! Moz's director of local search strategy, David Mihm, walks us through some of the highlights and links to the full results.
Using The New Adwords Keyword Planner For Local SEO Keyword Research
Let's face it. Local keyword research hasn't been easy since the Venice update. While we have always been able to use the Google Keyword Tool to find search volumes for keywords with Geo Modifiers such as "City Name + Keyword," we have been lacking some reasonable data regarding keywords that do not already have a Geo Modifier.
Finding and Building Citations Like an Agency
So you want to rank locally? If you have already worked hard to add a few citations, complete your on-site local optimization, acquire customer reviews, and build some locally relevant links, well, now it's time to shift your focus. According to David Mihm, citations make-up roughly 25% of the overall local ranking factors.
Barnacle Reviews on Google+ Local
Since Google+ Local was released last May, it’s safe to say that everyone in the local search community -- business owners and agencies alike -- has been waiting with bated breath sfor the launch of Google’s rumored “Business Builder” dashboard. For whatever reason, it still isn’t out yet, but while you’re waiting, there’s no reason you can’t take advantage of the most underrated feature of Google+: leaving reviews of other businesses as your business page.Level Up Your SEO Skills With Our Free Training
Moz Academy Training
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Keyword Research Master Guide
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Guide to SEO Competitor Analysis
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40 Important Local Search Questions Answered
Local has officially grown up, and it's becoming a major force to be reckoned with. I received a ton of questions from my Mozinar about where local is headed, and I decided to dive deep into the answers. Make yourself a cup of coffee and dig in to 40 local search questions answered in detail!
Moving to a New Location? Don't Forget about Local Search
It’s obviously not uncommon for small businesses to move. However, few business owners realize the Local Search headaches they may be creating for themselves or their customers as a result of a move. The problem is so common that I thought I’d turn my advice into a blog post/case study.
You Asked, I Answered - Q&A from "You Probably Think This Citation Source Is About You, Don't You?"
Last week's webinar, "You Probably Think This Citation Source Is About You, Don't You?" was an awesome time to learn all about unique strategies for building citation sources. Dana DiTomaso answers community Q&A from the webinar and expands on her tips for keeping citation source building effective, fun, and free of form submission tyranny!
Lost Your Google Reviews? Take A Proactive Stance!
Apart from a local business profile completely disappearing from Google's local index, few things cause more frustration and heartache than lost reviews. Unfortunately, lost reviews are one of the problems most frequently reported by local business owners, creating stormy weather in this whole region of Google land.
How Does Google Local Change in Different Google Country Browsers?
I took part in the first Euro 2012 State of Search Roadshow where I met many different SEOs all over Europe. I interviewed 11 SEOs and blogged about it on the Best European Search Blog 2012, State of Search. While I was out in Europe, I thought I would look at local search in the different languages and different countries.