Technical SEO

Traditionally, the phrase Technical SEO refers to optimizing your site for crawling and indexing, but can also include any technical process meant to improve search visibility.

Technical SEO is a broad and exciting field, covering everything from sitemaps, meta tags, JavaScript indexing, linking, keyword research, and more.

If you’re new to SEO, we recommend starting with the chapter on Technical SEO in our Beginner’s Guide. Below are the latest posts on technical SEO, and we’ve included a few top articles here.

On-Site SEO : What are the technical on-page factors that influence your rankings? Our free learning center will get you started in the right direction.

The Web Developer's SEO Cheat Sheet : This handy—and printable—cheat sheet is invaluable for anyone building websites. Contains several useful references that cover a ton of technical SEO best practices.

MozBar : This free Chrome extension is an advanced SEO toolbar that helps you to examine and diagnose several technical SEO issues.

The Technical SEO Renaissance : Is it true that technical SEO isn't necessary, because Google is smart enough to figure your website out? Mike King puts this rumor to rest, and shows you what to focus on.

Technical SEO: The One Hour Guide to SEO : Want a quick introduction to the basics of technical SEO? Our guru Rand has you covered—all in about 10 minutes.

SEO Basics Technical SEO

The Beginner’s Guide to Structured Data for SEO: How to Implement It

Learn to identify opportunities and implement structured data for SEO on your website. This guide focuses on the most basic types of markup and the most common use cases, plus resources to help with the more technical aspects of implementation.

SEO Basics Technical SEO

The Beginner's Guide to Structured Data for SEO: A Two-Part Series

SEOs have been talking about structured data for a few years now, but only 17% of marketers are using it. There's still a lot of confusion around what structured data is, what it’s for, and how and when to implement structured data for SEO purposes.

Technical SEO Advanced SEO

JavaScript & SEO: Making Your Bot Experience As Good As Your User Experience

More and more, we're realizing it's incredibly important for us as SEOs to understand JavaScript's impact on search experience. Can search engines see your content and experience your site the way a user does? If not, what solutions can you use to fix it?

Advanced SEO Technical SEO Whiteboard Friday

How Does Google Handle CSS + Javascript "Hidden" Text?

Does Google treat text kept behind "read more" links with the same importance as non-hidden text? The short answer is "no," but there's more nuance to it than that. In today's Whiteboard Friday, Rand explains just how the search engine giant weighs text hidden from view using CSS and JavaScript.

Technical SEO Advanced SEO

Site Crawl, Day 1: Where Do You Start?

When you're faced with thousands of technical SEO issues, knowing where to start can be vital. Powered by Moz's new Site Crawl, I guide you through the process of isolating critical issues quickly.

Technical SEO Advanced SEO

Optimizing AngularJS Single-Page Applications for Googlebot Crawlers

SEO for single-page application websites can be tricky: they're great for users, but potentially invisible to Google's crawlers. Learn what steps you can take to ensure your SPAs are found and indexed.

Advanced SEO On-page SEO Technical SEO

Evidence of the Surprising State of JavaScript Indexing

What exactly is going on with JavaScript indexing? The evidence suggest Google is able to crawl it, but how and to what extent? Will Critchlow shares a collection of facts from across the web that paints a picture of the state of JavaScript indexing today and issues a hypothesis you just might wish to test.