Technical SEO
Traditionally, the phrase Technical SEO refers to optimizing your site for crawling and indexing, but can also include any technical process meant to improve search visibility.
Technical SEO is a broad and exciting field, covering everything from sitemaps, meta tags, JavaScript indexing, linking, keyword research, and more.
If you’re new to SEO, we recommend starting with the chapter on Technical SEO in our Beginner’s Guide. Below are the latest posts on technical SEO, and we’ve included a few top articles here.
On-Site SEO : What are the technical on-page factors that influence your rankings? Our free learning center will get you started in the right direction.
The Web Developer's SEO Cheat Sheet : This handy—and printable—cheat sheet is invaluable for anyone building websites. Contains several useful references that cover a ton of technical SEO best practices.
MozBar : This free Chrome extension is an advanced SEO toolbar that helps you to examine and diagnose several technical SEO issues.
The Technical SEO Renaissance : Is it true that technical SEO isn't necessary, because Google is smart enough to figure your website out? Mike King puts this rumor to rest, and shows you what to focus on.
Technical SEO: The One Hour Guide to SEO : Want a quick introduction to the basics of technical SEO? Our guru Rand has you covered—all in about 10 minutes.
Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content
Same content, different domains? There's a tag for that. Rel=canonical can inform Google that the same content exists on multiple sites. Rand covers how to use it properly and what to keep in mind in this edition of Whiteboard Friday.
How Does Mobile-First Indexing Work, and How Does It Impact SEO?
Slowly but surely, mobile-first indexing is coming. In this post, Bridget Randolph explains what’s changing and answers commonly asked questions about how this change will affect SEO. If you've got one we haven't covered, leave it in the comments!
How Long Should Your Meta Description Be?
The end of November saw a spike in the average length of SERP snippets. Across 90K results, we found a definite increase but many oddities, such as video snippets. Our data suggests that many snippets are exceeding 300 characters, and we recommend a new meta description limit of 300 characters.
How & Why to Make Your Website More Secure
Last month, Google stepped up their game when it comes to holding sites to security standards. If you're not sure whether your site's security levels make the cut or need tips on how to get started, this primer will help.
How to Do a Keyword-Driven Content Audit (with Keyword Explorer)
How do you find the hidden gems in your outdated content? Dr. Pete walks through a step-by-step process to find your highest potential content using keywords it already ranks on. Includes bonus Google Sheet.Level Up Your SEO Skills With Our Free Training
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Unlocking Hidden Gems Within Schema.org
Schema.org can be a confusing resource if you're trying to learn how to use and implement structured data. This mini-guide arms you with the right kind of thinking to tackle your next structured data project.
Google Shares Details About the Technology Behind Googlebot
It's been revealed that version 41 of the Google Chrome browser is the technology behind Google's crawler. What does this mean for developers, and how can you use this in your own SEO toolkit?
Does Googlebot Support HTTP/2? Challenging Google's Indexing Claims – An Experiment
Googlebot can't crawl or index sites using HTTP/2 alone. Based on the results of this experiment, you may want to continue optimizing for HTTP/1.1 as well.
How to Turn Low-Value Content Into Neatly Organized Opportunities - Next Level
Low-quality site content results in unhappy visitors and potentially even Google penalties. You can identify thin, duplicate, or spam-like content using a tool like Site Crawl.
So You Want to Build a Chat Bot – Here's How (Complete with Code!)
Anyone can build a helpful, functioning chat bot, even if you're not a coder. Robin Lord shares an insightful how-to, complete with lessons learned and free code via GitHub to fast-track your own bot's production.