For over a decade, MozCon has been where forward-thinking search marketers come to get inspired and learn from the best SEO experts in the world.

MozCon NYC is 41 days away (July 14, 2026), and we’re kicking things off by sharing the first batch of speakers. 

This year’s talks will help you win visual real estate on modern SERPs, get discovered across answer engines, and keep your brand visible as AI agents influence the customer journey.

The SERP has turned into a crowded billboard of ads, AI features, and rich results. Top rankings don’t guarantee visibility, and if you chase it as your main KPI, traffic can drop even when you win the SERPs. 

You’ll also overlook the placements that drive clicks because you’re optimizing for a shrinking slice of organic.

Tom Capper is the Director of Product Search Strategy at Moz with over a decade of SEO research experience.

In his MozCon NYC talk, Tom will show you:

• How rankings have become disconnected from the visual real estate you can earn in search results
• How to prioritize like a marketer rather than an SEO
• Where hidden opportunities still exist, and where the opportunity has disappeared
• How to align PPC, SEO, and GEO under one framework so your teams stop competing and start compounding

The open web is collapsing. For 25 years, your website, search rankings, and social presence were distinct channels you owned and optimized. 

AI agents are now collapsing these channels into a single, machine-mediated surface layer you don't control.

If you don’t adapt now, you risk losing visibility across every channel as agents become the primary gateway between content and customer.

Mike King is the founder and CEO of iPullRank, an acclaimed international speaker, and the creator of Relevance Engineering. He has helped brands like American Express, Etsy, and Chase drive billions in revenue and spent years researching how search engines work.

In his MozCon NYC talk, Mike will show you:

• How to restructure your owned content as a centralized data store feeding multiple presentation layers
• How to embrace emerging protocols like MCP, agent-readable schemas, and llms.txt so machines can ingest and cite your content
• Which leading indicators to watch as the open web continues to contract
• How Relevance Engineering replaces SEO as the discipline that drives visibility inside agentic interfaces

Most SEO teams are overindexing with on-site optimization while ignoring the off-site signals that LLMs pull from. 

Multiple studies have shown that earned media is an important part of the buyer journey that also influences LLM citations.

If your brand isn't showing up in earned media, you're invisible before the conversation starts.

Debbie Chew is an SEO and Digital PR consultant with over 11 years of experience scaling organic growth for B2B businesses. 

In her MozCon NYC talk, Debbie will show you:

• Why your website isn't the only source of truth for LLMs or humans and what to do about it
• How to build a digital PR strategy using the CIDER framework
• Why chasing Forbes and WSJ mentions isn't the move, and which publications move the needle for your audience
• How to plan campaigns that compound over time

Most marketers treat AI search as a single channel and apply the same strategy across all platforms. 

However, each LLM retrieves, evaluates, and recommends content differently.

If your brand isn't optimized for specific AI models, you risk losing visibility in the channels that matter.

Beth Nunnington is the VP of Digital PR, and Paul Norris is the Senior Director of Organic, both from Journey Further. 

Together, they have over 15 years of experience helping brands like Adobe, Marks & Spencer, and Dr. Martens grow their online visiblity.

In their MozCon NYC session, Beth and Paul will show you:

• How to increase visibility across ChatGPT, AI Mode, and Perplexity
• Which trust signals answer engines rely on when choosing what to cite and recommend
• Why some brands get cited and others get ignored
• How to build a future-proof AI search strategy that drives discovery across answer engines

Search isn’t just a rankings game anymore. AI is changing how content gets discovered, often before a click happens. 

If your strategy still assumes Google links are the primary distribution channel, you’re already losing visibility in the channels where decisions happen.

MozCon NYC is for the people building what comes next, including:

• SEOs and search strategists who need a modern visibility framework across Google, AI Mode, ChatGPT, and Perplexity.
• Content marketers who want to earn demand from AI search, not just impressions.
• Digital PR professionals looking to connect off-site authority to business outcomes.
• Brand and marketing leaders who need a shared operating model for SEO, content, PR, and PPC in agentic journeys.
• Agency folks who want data-backed playbooks they can implement across accounts immediately.

Don't miss it

If you want a strategy that survives AI search, MozCon NYC is where you build it. Get your ticket and leave with frameworks you can roll out immediately.