As new AI engines continue to emerge and search behaviors evolve rapidly, the need to understand how people discover and engage with brands remains fundamental to success. Also unchanged is the foundation on which the search industry as a whole was built.

Core SEO concepts — from links to keywords to on-page optimization — are critical in AI and traditional search alike, and we take pride in our long history as the industry’s trusted choice across every part of the practice.

That’s why we’re excited to announce a new strategic partnership that brings Moz’s deep search intelligence data directly into Profound. 

As the leading AI marketing platform, Profound’s innovative approach to AEO requires high-quality SEO metrics and insights, and we’re delighted to be the ones to deliver this data where their customers need it most, right inside the Profound app.

This unique opportunity brings together one of the most experienced teams in SEO data with one of the newest and most dynamic teams in AI search, and reflects a shared commitment to helping marketers adapt to industry shifts with greater clarity and certainty.

If you’re a Profound customer, for now, you’ll primarily see Moz data inside the Pages feature. 

You’ll gain an overview of your site from our well-known site-level metrics, including:

• Brand Authority, to understand how Google rewards familiar and in-demand names
• Domain Authority, to understand the ranking potential of a site based on its external links
• Deeper link data will help you drill down into the most important assets or most underserved opportunities within your own domain.

As you go further, you’ll find Moz data powering:

• Keywords by page, to see connections between search topics, traditional search, and grounding queries
• Search intent, to help you place your content in the funnel
• Citation opportunities, to better work across the vast surface area of off-site GEO

And much more to come!

The same data that powers one of the industry’s fastest-growing enterprise tools in the form of Profound can also power your own monthly reports: the Moz API.

Moz’s API is one of the most accessible and most powerful data sources in the SEO industry, while also being gentle on your budget. All production data points are available on the free tier, with paid plans available from $20 and up. 

We always ensure the latest data and innovations reach our customers directly, however they prefer to consume them.

As much as this is an important milestone for both Moz and Profound, it’s also an important validation of the continued relevance of SEO as a practice and the need for trusted data. 

We couldn’t be prouder to be building towards the next generation of search marketing with Profound.